Affordplan - Merchandiser and Content
3 weeks ago
Company - Affordplan
Position - Merchandiser and Content
Experience - 4 + years
Location - Mumbai and Gurgaon
About Company
Affordplan is a category leading healthcare payment platform. Affordplan's product Swasth enables its partner hospitals to drive more engaging patient life cycles while helping patients save on their medical bills. Affordplan works with 100+ hospitals across the country and is present in 20+ cities. Affordplan plans to rapidly expand its portfolio this year doubling its hospital count.
Role Overview
We are looking for a creative, and execution-focused individual to lead website merchandising and drive content-led commerce. You'll be responsible for what users see on-site, how products are presented, and how content, offers, and design come together to drive engagement and conversions.
Key Responsibilities
1. On-site Merchandising
Own the layout, hierarchy, & content across home page, PLPs and PDPs
Coordinate weekly refreshes of banners, collections, and seasonal promotions
Prioritize visibility based on business goals
Ensure UX best practices around product discovery and search merchandising
2. Content-led Commerce
Plan and publish editorial content, buying guides, bundles, and health-driven themes
Integrate blog, video, influencer content, and wellness advice across shopping journey
Work to shape high-conversion storytelling (e.g., “Best Supplements for PCOS”)
3. Visual Communication & Campaigns
Work with design team to create banners, campaign assets, and email creatives
Drive merchandising for marketing campaigns
Brief and review visual content to ensure consistency in tone and appeal
4. Data-driven Optimization
Track user engagement, scrolls, bounce, CTRs, and conversion
A/B test placements, creatives, product arrangements, and content blocks
Optimize based on performance metrics - weekly, and campaign-wise
Key Requirements :
Education: Bachelor's degree; specialization in marketing or e-commerce preferred
Experience: 3–6 years in e-commerce merchandising, digital marketing, or content (preferably in beauty, wellness, D2C, or fashion)
Tools: basic Figma/Canva, Excel
Creative Sensibility: Good aesthetic eye; able to guide design for performance
Analytical Skills: Ability to derive insights from data and make decisions
Soft Skills: Detail-oriented, collaborative, proactive, and customer-obsessed
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