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Marketing Content Lead

2 months ago

Solapur, India RED Global Full time

Content Enablement Lead - 6 months contract - Remote - Pharma


As the Content Enablement Lead, you will spearhead the development and execution of content strategies across multiple channels, ensuring each brand’s voice resonates uniquely. This role is perfect for a creative and passionate individual with a flair for storytelling and a deep understanding of digital marketing.


Key Responsibilities:


  • Lead content development and delivery across all company brands, ensuring each has a distinct and consistent tone of voice.
  • Create and oversee content for social media, email campaigns, and websites, ensuring alignment with broader PR and marketing strategies.
  • Ensure all content reflects the company's mission, values, and commitment to quality.
  • Manage and mentor a team of two direct reports, guiding their creative output to meet high standards.
  • Develop and optimize content marketing strategies based on audience insights, industry trends, and analytics.
  • Ensure content is optimized for search engines (SEO) and track performance metrics to measure effectiveness.
  • Collaborate closely with PR and marketing teams to maintain strategic alignment across channels and campaigns.


Requirements:


  • Proven experience in a content leadership role (experience in the healthcare industry is a must).
  • Expertise in crafting and managing brand tone of voice across diverse platforms.
  • Experience leading creative teams or managing freelancers to deliver high-quality content.
  • Excellent communication skills and attention to detail.
  • Ability to manage multiple brands simultaneously, tailoring content strategies to meet each brand's identity and goals.
  • Strong understanding of SEO best practices and content optimization.
  • Proficiency with content management systems (CMS) and digital marketing tools.