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Social Media Head

2 months ago

Chennai, India Redrob Full time

"Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community.”

Employer: TrendLoud

Position: Social Media Head

Years of Experience: 7+ years

Community Location: Chennai

Employment Type: Full-Time


CONNECT

Company Overview (

McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.


Redrob by McKinley Rice: The Next Frontier in Professional Development

Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice's latest venture, marking a new chapter in its expansion. Proudly introducing Redrob—a groundbreaking AI platform—we're set to redefine professional development.

Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals' aspirations. Fueled by our funded growth, we're poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.

Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards.


Know Trend Loud (

We the creators believe in finding the new. By exploring the unknown, constantly pushing the boundaries, taking the road less traveled, Seeking and searching the new.

We understand that the thing about the new is, though we may find it, we can never hold it, because the moment we find it, the new is elsewhere, but that's what keeps us ticking, that's what makes us do more, that's exactly what transcends the world.

The quest to find the new, this is what we humans were always good at, this is what we strive for, this is what we will be always doing, be it expressions, ideas or content.

Let’s grow to the next level, we create lasting connections by engaging people online at a personal level. We will always be embracing innovation and we are constantly in the search for the next best creative talents. When combined with our experience in Original Content Creation, OTT Platforms, Channel Management, Social Media Management, Creative Strategy, Influencer Marketing, Branded Content Solution & Audio Label, we can help you reach your goals and we will always be there for you every step of the way.


How to become a part of Trend Loud and enjoy the benefits:

❖ Step 1: Fill in the application form and register via RedRob.

❖ Step 2: Clear the interview process.

❖ Step 3: Be a part of the team at Trend Loud


About the role: We are looking for our Social Media Head, who is a core member of the social media marketing team, responsible for driving organic growth and scaling the brand’s digital presence. The head will be responsible for overhauling the brand’s (Trend Loud) + Client's strategy and how the consumers experience the brand across social channels. This role demands that the candidate is the right mix of strategy and sharp creative - staying at the frontlines of social trends is a must. He or She would be an expert in Social Media and would train the team on the latest products/tools in Social Media. The performance shall be evaluated with campaign conversions, engagement, monthly pitches, Award-winning Innovations.


EXPERIENCE

Duties you'll be entrusted with:

  • Manage the complete social media marketing campaigns for Trend Loud + Trend Loud Clients:- Media, FMCG Brands, YouTube Channels and OTT Business
  • Lead the team on day-to-day activities to date individually and come out with a central thought to address the client's problem
  • Create, curate, and manage all published content - images, video and written for Internal & External Client requirements
  • Create an Audience Growth for Trend Loud & its Clients
  • Monitor, listen and respond to users in a “Social” way while cultivating leads
  • Conduct online advocacy and open a stream for cross-promotions
  • Develop and expand community and influencer outreach efforts
  • Oversee the design, copy and work closely with a Team of Designers & copy writers
  • Expand the Home Grown Pages and show potential growth in the first 3 months, 6 months and 1 year
  • In the first three months of joining, to ensure all best practices are implemented within the team and within 6 months 100% of Client expectation to be met
  • Design, create and manage promotions and Social ad campaigns Manage efforts in building online reviews for clients
  • Excellent knowledge of Facebook, Twitter, , Pinterest, Instagram, Google and other social media best practices
  • Analyze key metrics and tweak strategy as needed in the quickest TAT
  • Should be able to create, compile and keep a tab on monthly, Fortnightly Reports
  • Build Organic Growth to Trend Loud & Trend Loud Clients
  • Develop a Relevant Social media strategy for Media Clients, FMCG Brands, OTT Clients
  • Take ownership and lead the team, guide them in the right direction
  • Drive the team and develop the plan in the quickest TAT
  • Provide data analysis and metric reporting for clients
  • Every Solution going out from Trend Loud should have a detailed Social Media Outreach Program


Expectations from you:

Basic Requirements

  • Should be a fan for Good Quality Entertainment Content
  • Thorough Understanding of Social Media Landscape Management Skills & Performance marketing
  • Hands-on Experience in managing communities and Winning New Pitches
  • Client feedback, Working on tight TATs
  • Should have experience in handling a Team
  • Be a successful Team Player
  • Create Lead Generation
  • Acceptance to Clients' Feedback
  • Experience with Crowd Tangle, Other Data Tracking Tools, Social Metric Tools, HootSuite, Radian6, Sprinklr
  • Fluency in Canva, GSlide, Excel, Word, PowerPoint with Strong Presentation Skills
  • Strong Verbal, Written and Organisation Skills
  • Qualification - BMS/Master of Business Administration/Post Graduate Diploma in Marketing and Advertising