
Art Director
3 weeks ago
Working days - 5 days (Mon-Fri)
Location - Mumbai
Role Overview
You will conceptualize and execute 360° digital campaigns, own the visual identity across channels, and lead the creation of high-performing digital-first assets for Instagram, YouTube, D2C website, and more.
Key Responsibilities
• Own the visual language of the brand and evolve it to build distinctive, premium, and modern beauty codes
• Design and direct high-quality static and motion creative assets across platforms from product pages to Instagram posts and reels
• Craft clean, minimal, and aspirational visuals that drive both brand love and performance
• Conceptualize and lead 360° digital campaigns, including social-first brand launches, content series, and influencer assets
• Art direct photo and video shoots (products + models), working closely with stylists, photographers, and editors
• Collaborate with performance marketing, brand, and creative partners to deliver integrated visual storytelling
• Translate creative concepts into scroll-stopping content tailored for mobile-first platforms
• Maintain strong alignment with web, product, and packaging teams to ensure brand
consistency
Technical Skills Required
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong layout, typography, and image editing skills
• Proficient in Figma for digital design and UI components
• Familiarity with motion graphics tools: Canva Pro, After Effects (bonus)
• Deep understanding of Instagram, YouTube, and D2C website visual formats
• Proven experience with mobile-first, digital-first thinking
• Ability to produce both quick-turnaround assets and campaign-level creative
Experience Required
• 4–6 years of experience in art direction and graphic design, with at least 2+ years in premium beauty, fashion, or lifestyle D2C brands
• A strong portfolio that showcases your ability to build visually elevated digital campaigns, especially for Instagram and website-first launches
Softer Skills & Collaboration
• Highly collaborative—able to work seamlessly with performance teams, creative partners, and content creators
• Clear communicator who can articulate visual concepts and design thinking
• Open to feedback and iteration; thrives in a fast-moving, high-performance environment
• Detail-obsessed, culturally aware, and passionate about building a global Indian beauty brand
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