Lead Management- MA

4 weeks ago

New Delhi, India Aptita Full time

Position: Marketing Automation Leads Management – Associate/ Sr. AssociateIndustry: Finance, DigitalLocation: BengaluruShift Time: 6PM to 2.45PMMarketing Automation Leads Management – Associate/ Sr. AssociateJob Description- Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites. - Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments. - Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed. - Assess and recommend methods to optimize and streamline the lead process. - Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth. - Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rates, cost per lead, etc. to show the growth and revenue attribution of website leads - Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs. - Quality check the leads in SFDC to ensure sales teams are actively working the leads provided. - Collaborate with marketing & sales to understand when a lead is sales ‘ready’ based on scoring demographic & behavioral factors. - Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required. - Determines and assigns sales qualified leads to the appropriate sales person. - Assign other inquiries to appropriate department, or address feedback directly.Please share CV on hetal.p@aptita.com

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