Digital Content Specialist

Role Digital Content Specialist

Location India, Remote (Work from anywhere in India)

Minimum Qualification B. Tech. (or equivalent) from an accredited institution

Indicative Experience 5+ Years

Domain Preferably digital news / life-sciences / pharma

Other benefitsHealth Insurance, Provident Fund, Life Insurance, Reimbursement of Certification Expenses, Gratuity, 24x7 Health Desk

About Norstella

At Norstella, our mission is simple: to help our clients bring life-saving therapies to the market quicker—and help patients in need.

Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.

Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients:

• Citeline – accelerate the drug development cycle.
• Evaluate – bring the right drugs to market.
• MMIT – identify barrier to patient access.
• Panalgo – turn data into insight faster.
• The Dedham Group – think strategically for specialty therapeutics.

By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics.

As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.

Job description:

An exciting opportunity for a Digital Content Specialist to support Norstella’s digital B2B News products serving customers in the Pharma, Medtech and Consumer Health industries. The products are Pink Sheet, Scrip, Generics Bulletin, In Vivo, Medtech Insight, HBW Insight and C+D.

The Digital Content Specialist will work closely with Editorial, Content Design, Tech, Marketing and Product teams to maximize customer experience and drive value for current and future subscribers.

“ArcXP administrator” with knowledge of HTML / CSS / JavaScript who is able to use PageBuilder to create and modify pages, make config changes. Also to maintain/manage back end users and support editorial in using ArcXP and Eloqua for newsletters.

Responsibilities include:

• Support editorial authoring in ArcXP. This could include assisting with uploading images, uploading documents, troubleshooting if a function appears not to be working, help editorial to perform functions they may not be familiar with etc.
• Provide support to editorial and product support outside of ArcXP. This primarily includes monitoring and modifying email sends, helping editorial to set up curated emails and add banners or other customizations to email newsletters in Eloqua and posting podcasts to Soundcloud, but could also include troubleshooting with Infogram, Pendo, or specific C+D integrations, as well as any other integrations that don’t require the dev team.
• Make configuration changes to ArcXP front of site (pagebuilder) and back end (composer and websked) to support requests by editorial or product that don’t require development. These could include new or updated templates or pages, addition of new sections and navigation items, maintenance and updates of message boxes in the headers and right rails, and other site changes.
• Work with the ads team to ensure that ads are working smoothly, including back end config as needed
• Provide explanations or training for editorial in using Composer and Websked.
• If issues are encountered while doing the above are determined to require development, ensure that they are conveyed to the dev team.
• Consistent and optimal use of ArcXP DXP functionality to deliver digital content in a way that increases customer engagement
• Creation of curated product site pages - Using PageBuilder, and automations/other integrations to drive engagement, and personalized Content recommendations
• Improvement of digital content experience by proactively working with Editorial to deliver content in new/improved and repeatable formats and provide a consistent brand and user experience
• Providing correctly sized images for content publications
• Support day-to-day implementation of design approach and content needs, such as selecting and sizing article images.
• Podcasts (loading, tagging for SEO, creating playlists etc)
• Use of design and HTML skills to develop/refine email templates for specially curated or regular content
• Mobile app – ensuring this is up and running. Scheduling Push notifications.
• In-product announcements (through Appcues/Pendo)

Required Skills

• Digital News platform support
• Digital content creation
• Familiarity with Content Management Systems/Digital Experience Platforms (such as ArcXP) and able to use these to maximize the customer experience
• Strong understanding of HTML ,CSS and JavaScrpt capabilities (this is not a coding role, but strong grasp is key)
• Introducing new ways to present content in email coupling design and HTML skills, including supporting email and email templates
• Creative and solution-focused
• Highly collaborative and strong team player with ability to see issues from the perspective of different groups and translate initiatives into language they understand (relevant to their work and business objectives)
• Experience of working with Editorial Teams

Competitive Skills:

• Experience in B2B publishing, particularly Pharma industry
• ArcXP or other DXP/CMS
• SEO
• Bonus skills
• Adept at creating content using data visualization software/tools (e.g. Infogram, Tableau)
• Videography, photography, GIFs, graphic/digital designs.

Our guiding principles for success at Norstella

01: Bold, Passionate, Mission-First

We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.

02: Integrity, Truth, Reality

We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.

03: Kindness, Empathy, Grace

We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication.

04: Resilience, Mettle, Perseverance

We will persevere – even in difficult and challenging situations. Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission.

05: Humility, Gratitude, Learning

We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.