Area Sales Manager

4 weeks ago


New Delhi, India Marico Limited Full time

Grade:Manager Function:SalesPurpose of the Role: The Area Sales Manager is entrusted with executing the company’s business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks.Qualification & Experience Qualification:Post Graduation in Sales & Marketing from Premier Business Schools Prior Experience:1-3 years in Sales & distribution roles wherein the member has managed a territory independentlyKey Deliverables of the Role Sales Strategy & Planning:Develop and implement sales strategies tailored to the region’s market dynamics, ensuring alignment with overall business objectives. Target Achievement & Sales Initiatives:Lead the team of Territory Sales Officers/Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities. Distribution System Development:Establish and strengthen the distribution network to ensure optimal market coverage and product availability. Depot Supply Chain Management:Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management. Creative Sales Planning:Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach. Team Development & Coaching:Foster the growth and development of the sales team through regular coaching, capability building, and career progression support. Execution of Strategic Projects:Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution.Knowledge, Skills & Competencies­ Champion Sales Processes, Enablers and Tools Execution Excellence Shape & Deploy Channel/ GTM Strategy Be Decisive Influence to Drive Results Nurture TalentReporting Relationships Upwards– Cluster Head Downwards– Territory Sales Officers & ExecutivesOther Functional Interfaces Internal– Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager External– Trade Partners


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