Assistant Sales Manager, Retail

5 days ago

Kochi, India Sika Full time
Job Description

Overview:

An inspired self-starter and able to drive sales growth. Ultimately, a top-notch sales executive should be able to build rapport with customers and close sales Promoting new products and any special deals. Advising customers about delivery schedules and after-sales service. Recording orders and sending details to the sales office. Giving feedback on sales trends.

Key Responsibilities

  • To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
  • To ensure full compliance of sales, price management, promotion and merchandising

Distribution

  • To ensure distribution objectives for specific SKUs are achieved as per sales plan
  • Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
  • To ensure a high standard of presence and merchandising for key products in the trade
  • To ensure target price levels for both trade and consumers are implemented

Promotions

  • Identify target outlets, negotiate and implement promotional activities at the highest possible standard
  • Feedback and evaluation of results for sales and marketing management’s review

Control

  • To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
  • To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management

Trade Relationships

  • Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
  • Manage and improve performance of assigned trade accounts

Sales Management

  • To achieve the following core KPIs
    • Monthly sales target volume
    • Increase point of sales ( PoS )
  • Provide timely and accurate information for the updating of Salesforce.com
  • Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency

Qualifications

Graduate / MBA (Sales & Marketing)  with professional experience of minimum 4+ years in relevant industry. Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries & retail channel is must.

Skills

  • Graduate in any stream / MBA Sales & marketing
  • 4+ years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc
  • Experience Construction Chemicals  would be preferred
  • Good in  English  & local language
  • Excellent interpersonal skills and an outgoing personality
  • Possess an analytical and logical thinking process
  • Disciplined approach to management of people and work
  • Computer skills - MS office & CRM
  • Ability to work under pressure to deliver target within tight deadlines
  • Creative problem solving
  • Strong team player


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