Quikr - Marketing Specialist
4 weeks ago
Role:-Marketing Specialist.
Experience:-Years of Experience: 5+ years in running campaigns, content writing and social media optimization.
Location : Pune, India.
Education: Bachelor's Degree.
Notice period : Immediate Joiners/20 days.
Work Timings: USA East Coast Time (IST 5.30 PM to 2.30 AM).
Job Description:
Required Education and Experience/Skills:
- Master's degree in Marketing, Communications, or a related field from Top Tier B School.
- Strong knowledge of marketing principles, strategies, and techniques.
- Proficient in using marketing software, CRM platforms, and social media management tools.
- Excellent verbal and written communication skills.
- Exceptional organizational and multitasking abilities.
Desired Characteristics:
- Attention to detail and the ability to analyze data.
- Creative thinker with a demonstrable ability to generate innovative ideas.
- Strong team player with the ability to collaborate effectively with cross-functional teams.
What we have to offer:
- Competitive salary and benefits package.
- Ample opportunities for growth and self-development.
- Opportunities for professional development and advancement.
- Collaborative and inclusive work environment with international exposure.
Duties and Responsibilities:
- Assist in implementing marketing campaigns, encompassing both digital and traditional advertising, email marketing, and social media.
- Manage and coordinate various marketing activities, ensuring effective communication for asset deliveries.
- Blog and newsletter writing leveraging internal resources.
- Oversee social media platforms, which includes content planning, scheduling, and engagement.
- Gather and evaluate marketing data to measure campaign effectiveness, providing recommendations for enhancement.
- Aid in event planning and execution, working closely with vendors, managing logistics, and ensuring attendees have a memorable experience.
- Support market research and competitor analysis to pinpoint trends and business opportunities.
- Oversee marketing materials and inventory, making certain of their proper organization and storage.
- Work in tandem with internal departments and external partners to guarantee uniform messaging and branding across all marketing campaigns.
- Stay informed of industry trends and best practices to continuously enhance marketing strategies.
Key Results:
Operational Efficiency:
- Reduce the average time from campaign concept to launch by 15% quarterly.
Content Optimization:.
- Increase the average engagement rate on blogs and newsletters by 7% quarterly without increasing marketing spend.
Content Operations:
- Maintain a content calendar and ensure 95% or more of the scheduled content is posted on time.
- Increase the response time to customer inquiries and comments on social media platforms by 20%.
Content Management System (CMS) Efficiency:
- Ensure that 98% of all created content (blogs, graphics, videos, etc.
- Monitor content usage and aim to increase internal access and utilization by 15% quarterly, indicating that teams are effectively leveraging available content assets.
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