IACS - Manager - Marketing - Fabric
1 month ago
- The Fabric Marketing Manager will play a pivotal role in driving the sales of woven fabrics for home textile products.
- This individual will be responsible for developing and implementing effective marketing strategies, conducting market research, and collaborating with design and production teams to ensure the successful positioning and promotion of our woven fabric offerings.
Key Responsibilities :
- Develop and execute comprehensive marketing strategies to promote woven fabrics for home textile products.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Develop compelling product positioning and messaging to differentiate our woven fabrics in the market.
- Manage and optimize sales channels, including wholesale, retail, and online platforms.
- Strengthen and protect the brand image of our woven fabrics.
- Collaborate closely with design and production teams to ensure that products align with market demands and trends.
- Build and maintain strong relationships with customers, distributors, and retailers.
- Track sales performance and identify opportunities for improvement.
- Effectively manage the marketing budget and allocate resources to maximize ROI.
Qualifications:
- 8-10 years of experience in the textile industry, specifically in selling woven fabrics.
- Degree in Marketing, Textile Design, Business Administration, or related field.
- Strong understanding of the home textile market and industry trends.
- Excellent communication and interpersonal skills.
- Proven ability to develop and execute marketing strategies.
- Strong analytical and problem-solving skills.
- Experience in market research and data analysis.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Additional Skills (Preferred):
- Experience with digital marketing and social media platforms.
- Knowledge of textile manufacturing processes.
- Experience in product development and design
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