Social Media Manager

1 week ago

Kolkata, West Bengal, India Pointo Full time

Were Hiring: Social Media Manager

Location: North Barrackpore (On-site)

Experience: 24 Years

Employment Type: Full-Time

Salary: 7-10 LPA

About Pointo

- Pointo is building Indias most trusted lithium-ion battery brand for electric 3-wheelers.

- With operations across multiple states, our goal is to power India's clean mobility shift with innovation, reliability, and affordability.

Role Overview

- We are looking for a dynamic and creative Social Media Manager who will take complete ownership of Pointos digital presence and social media strategy.

- The ideal candidate will lead our digital campaigns, manage all social media accounts, and ensure Pointos voice is consistent, engaging, and impactful across platforms.

Key Responsibilities:

Social Media:

- Manage and take end-to-end ownership of all Pointo social media accounts (LinkedIn, Instagram, Facebook, YouTube, etc.)

- Create, manage, and publish content calendars in alignment with brand goals

- Coordinate with design/content teams to produce high-quality visuals and captions

- Monitor performance and insights regularly; optimize for growth and engagement

- Build and maintain brand tone and community engagement across platforms

Digital Marketing:

- Plan and execute paid ad campaigns across Google Ads, Facebook/Instagram Ads

- Optimize campaigns for lead generation, reach, and performance

- Track metrics using Google Analytics, Meta Business Suite, and other tools

- Work with internal teams and external vendors to manage ad creatives and media buying

Brand & Campaign Support:

- Collaborate with marketing and field teams to align online content with on-ground activations

- Drive digital visibility for new product launches, recruitment, and announcements

- Draft and manage copy for posts, ads, and other brand 24 years of proven experience in social media management and digital marketing

- Strong portfolio of managing social accounts end-to-end

- Hands-on with Meta Ads, Google Ads, and basic analytics tools

- Excellent understanding of content trends, design coordination, and platform growth tactics

- Good communication and copywriting skills

- Prior experience in a startup or product-focused brand is a plus

- Ability to work independently and take full ownership of social/digital responsibilities

Why Join Pointo?

- Be the digital face of a fast-growing clean energy brand

- Full creative and strategic ownership of social media

- Work with a young, energetic, and execution-focused team

- Make real impact across Indias EV landscape

(ref:iimjobs.com)

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