Pawfect Chefs

Head of Sales Pawfect Chefs

Location: Delhi-NCR

Employment Type: Full-Time

Department: Sales & Growth

Reporting To: Founders

Start Date: Immediate

About Pawfect Chefs

At Pawfect Chefs, were transforming pet nutrition with gourmet, vet-formulated meals for dogs and cats. As a fast-growing D2C and retail premium pet food brand, we blend science, culinary innovation, and love for pets to serve the next generation of pet parents. Were now looking for a Sales Head to lead our next phase of growth across India.

Role Overview

As Head of Sales, you will own our revenue engine leading both online and offline sales, building a high-performing team, and driving market expansion strategies. The ideal candidate is a strategic thinker and hands-on executor with a passion for scale.

Key Responsibilities

Sales Strategy & Execution

- Build and execute national sales strategies for D2C, retail (modern & general trade), and institutional channels

- Define monthly, quarterly, and annual revenue targets

- Drive end-to-end funnel optimization from lead generation to closure

- Develop pricing, discounting, and bundling strategies

Team Leadership

- Hire, train, and mentor the pan-India sales team (field sales, inside sales, and channel partners)

- Set clear KPIs and review team performance against targets

- Foster a high-ownership, customer-first culture

Market Expansion

- Identify new market opportunities across Tier-1, Tier-2, and Tier-3 cities

- Launch and scale in new geographies and store formats

- Build partnerships with veterinarians, pet stores, chains, and online Collaboration

- Work closely with other departments to align GTM campaigns

- Collaborate with product, supply chain, and finance to ensure readiness and ROI

- Represent sales voice in company strategy

Analytics & Reporting

- Build dashboards to track performance, conversion, and CAC

- Analyze data to drive strategic decisions and corrective actions

- Report directly to founders with insights and forecasts

Qualifications & Skills

- Education: MBA from IIMs/IITs or Tier-1 B-schools (preferred)

- 1-2 years of experience in a sales role

- Proven track record of scaling revenues and building teams in a startup or FMCG/D2C environment

- Strong understanding of both offline retail and online D2C ecosystems

- Analytical mindset with data-driven decision-making skills

- Excellent communication, negotiation, and leadership abilities

- Passion for pets is a bonus

What We Offer

- Competitive CTC with performance-based incentives

- Equity/ESOP opportunity for high performers

- Autonomy, fast decision-making, and direct access to founders

- Energetic, pet-loving team with a strong mission

- Chance to build a category-defining brand from the frontlines

To Apply

Send your resume and a brief note on why you're a fit for this role with the subject line: Application Head of Sales