Content Editor

4 weeks ago

Mumbai, Maharashtra, India Puretech Digital - A Genesis Company Full time

Job Description

The applicant should be able to

  • Edit a minimum of 5000+ words of high-level content (targets are adjusted as per availability of resources) per working day for style, grammar, and factual accuracy; and where required, pitch in to help meet writing targets/deadlines.
  • Edit/generate compelling blog posts, website content, marketing content, product descriptions, and long-form marketing copy as and when required.
  • Understand how compelling copy works across paid media and social platforms in the digital space. (Not mandatory, but definitely a skill we value)
  • ·Produce content that engages with diverse sets of consumers (think B2B, B2C, Regional , etc).
  • Research various topics and create plagiarism-free, excellent-quality content across industries like banking, insurance, finance, travel, entertainment, lifestyle, food, medicine, and other sectors, as applicable from time to time. Domain expertise is valued. If you are particularly skilled at writing/editing a certain type of content, please indicate that to HR.
  • Understand how to use SEO tools and guidelines to help create content and drive traffic towards client websites.
  • Generate ideas for new content topics, write, edit, and proofread all content pieces for inconsistencies or errors.
  • Plan a content calendar/delivery schedule and apprise all stakeholders of project/delivery status on a regular basis
  • Contribute to, and then lead content strategy efforts on assigned accounts.
  • Mentor a writer or team of writers and help them develop their writing to further their professional growth
  • Ensure all-round consistency across projects and follow style guides as applicable for varying clients.
  • Modify, edit, and update content on client websites as required from time to time.
  • Create compelling headlines, sub-headlines, and body copies to capture the attention of the target audience.

Skills Required

  • Excellent verbal and written communication skills in English
  • Proficiency in MS Office – particularly Microsoft Word
  • A keen understanding of the digital marketing spectrum and social media platforms
  • Strong logic, reasoning, and analytical skills
  • Ability to simplify complex concepts and explain them in simple terms that can be understood by anyone
  • Ability to work in a fast-paced work environment
  • An eye for detail and meticulousness while creating content
  • Ability to meet deadlines
  • Openness to learn about subjects across different industries
  • Team players with a positive mindset towards work and the ability to juggle multiple projects concurrently
  • Ability to track daily, weekly, and monthly deliveries on various projects

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