PR & Influencer Marketing Manager

4 weeks ago

New Delhi, India Cava Athleisure Full time

Role Purpose To build and amplify Cava’s brand presence through strategic PR, influencer collaborations, and community engagement. This role blends creativity with relationship-building, ensuring that every partnership, event, and campaign strengthens how Cava shows up across media, social, and culture.Key Responsibilities 1. Manage Influencer & PR Budget ● Oversee and optimize the monthly influencer and PR budget to ensure strategic allocation and maximum ROI. ● Track spend versus outcomes and regularly share performance insights.2. Execute Barter Collaborations ● Lead barter-based influencer collaborations to drive authentic user-generated content (UGC). ● Ensure every partnership aligns with Cava’s brand tone and campaign goals.3. Build & Maintain Relationships ● Establish and nurture strong relationships with influencers, content creators, journalists, and thought leaders. ● Act as the brand’s voice across PR and influencer touchpoints, ensuring consistent representation.4. Offline Event Activations ● Ideate, plan, and execute offline events and pop-up activations that drive engagement and media visibility. ● Coordinate with internal and external teams for smooth execution and brand alignment.5. Oversee Social Media Presence ● Manage and grow Cava’s corporate social handles (LinkedIn, Twitter/X). ● Drive thought leadership, brand storytelling, and engagement aligned with brand tone and voice.6. Reporting & Analysis ● Monitor the effectiveness of PR and influencer campaigns through measurable metrics (reach, engagement, conversions, earned media). ● Provide insights and recommendations to refine strategy.Qualifications & Experience ● 3–5 years of experience in PR, influencer marketing, or brand communications. ● Proven ability to plan and execute PR/influencer campaigns end-to-end. ● Strong understanding of social platforms — especially LinkedIn, Twitter (X), Instagram. ● Excellent written and verbal communication skills. ● Strong relationship management and negotiation abilities. ● Analytical mindset with experience in campaign reporting and tracking.Behavioural Competencies ● Creative storyteller with strong brand intuition. ● Strong executional ownership and attention to detail. ● Relationship-driven and collaborative. ● Agile and comfortable in a fast-moving, D2C environment.

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