Search Engine Optimization Analyst

1 month ago

Mumbai, India Puretech Digital Full time

Job Role: Analyst - SEO

Job Overview :

We are seeking a highly skilled and dedicated SEO Analyst to join our dynamic team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting. The role requires a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence.

Experience required : 1-2 years

Key Responsibilities:

Keyword Research :

  • Develop accurate keyword lists with relevant content, differentiate between content themes effectively.
  • Independently create keyword research documents with minimal guidance.

Website Evaluation:

  • Show proficiency in Information Architecture, content evaluation, and recommendations.
  • Conduct technical checks, including breadcrumbs, heading tags, and content accessibility, providing source code-level recommendations for optimal website crawling

On Site Optimization :

  • Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
  • Ensure error-free documents, providing on-page recommendations such as Heading Tags, SiteMap, and effective keyword mapping with schema markups for SEO enhancement

Content Recommendations/ Syndication and Link Acquisition :

  • Comprehend client services/products, deliver detailed content requirements, showcase expertise in keyword density, proximity, and Latent Semantic Keywords, and generate unique ideas while avoiding duplication.
  • Initiate backlinks with first-link details, crafting catchy headlines and descriptions with keywords and page URLs. Monthly refresh of link details, staying updated on new content syndication platforms, and repurposing articles into concise PPT presentations.

Creating monthly rank and analytics report:

  • Adhere to set reporting schedules, proactively report deviations, and emphasize keyword ranking trends.
  • Provide error-free reports, showcasing understanding of key SEO metrics, investigating Bounce Rate variations, and integrating Search Console and Google Analytics for comprehensive reporting on improvements or deteriorations to the business head

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience as an SEO Analyst or similar role.
  • In-depth knowledge of SEO techniques, algorithms, and best practices.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.



Company Portfolio:

Puretech Digital is a Mumbai-based, award-winning independent digital marketing agency led by Prashant Deorah. With a team of over 200 experts, we stand among India's most digitally experienced agencies, offering comprehensive services across various digital marketing disciplines.

We specialise in delivering 360-degree digital solutions, blending creativity with technology and data-driven insights. Our core offerings revolve around Organic Growth Marketing (SEO, On-site & Off-site Optimization), Performance Marketing (Paid Media), Marketing Automation (CRM, Lead Generation), Content Marketing, Creative Solutions and Data and Analytics.

Our portfolio showcases successful campaigns for prestigious clients such as HDFC Bank, Bank of Baroda, Victoria’s Secret India, Vijay Sales, TCS, and HT Media. With over a decade of experience, we have earned a strong reputation, particularly in the BFSI industry, demonstrating our expertise across technologies, channels, and tools. At Puretech Digital, we deeply work on culture building that celebrates our Puremates and their achievements. Our commitment to employee satisfaction is reflected in being awarded the prestigious Great Place to Work title in 2023.


Interested in joining us? Please send your updated resume on careers@puretech.com with below details;

  • Current CTC
  • Expected CTC
  • Notice period
  • Total SEO experience

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