Senior Role
7 days ago
Qualifications and Skills:
- 12+ years of experience in consumer insights, brand research in B2C industry
- Expertise in new-age research technologies, data analytics, and behavioral science.
- Ability to synthesize complex data into clear, actionable recommendations for product and brand strategies.
- Exceptional communication and stakeholder management skills.
Key Responsibilities:
1. Consumer-Centric Research Initiatives:
- Drive in-house research for NPCI's product suite, including UPI, RuPay, NETC, AePS, and other offerings, to identify market opportunities and consumer pain points.
- Apply traditional & modern research technologies (such as AI-driven analytics, online communities, and digital panels), to capture actionable consumer insights efficiently.
- Lead research to evaluate the effectiveness of NPCI's brand campaigns and recommend strategies and insights for improving the metrics across the funnel.
2. New-Age Research Technologies:
- Explore and implement innovative research methodologies, predictive analytics, and behavioral science techniques.
- Leverage data and real-time consumer feedback for agile decision-making.
3. Collaborating with Research Agencies:
- Manage qualitative and quantitative research projects with external agencies, ensuring robust insights from briefing to delivery.
- Use partnerships with leading research firms to benchmark NPCI products against global standards and identify trends.
4. Internal and External Stakeholder Management:
- Serve as a critical link between consumers, research agencies, and cross functional teams .
- Ensure insights are integrated into product innovation, marketing campaigns, and strategic initiatives.
5. Support Corporate Branding and Strategic Decision-Making:
- Conduct brand health studies to evaluate NPCI's positioning in the payments industry and identify areas for improvement.
- Provide consumer insights that guide brand campaigns, partnerships, and marketing efforts.
- Generate strategic reports for senior leadership, helping them make informed decisions to drive NPCI's mission and goals.
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