Senior Role

7 days ago


Mumbai, Maharashtra, India NPCI Full time

Qualifications and Skills:

- 12+ years of experience in consumer insights, brand research in B2C industry

- Expertise in new-age research technologies, data analytics, and behavioral science.

- Ability to synthesize complex data into clear, actionable recommendations for product and brand strategies.

- Exceptional communication and stakeholder management skills.

Key Responsibilities:

1. Consumer-Centric Research Initiatives:

- Drive in-house research for NPCI's product suite, including UPI, RuPay, NETC, AePS, and other offerings, to identify market opportunities and consumer pain points.

- Apply traditional & modern research technologies (such as AI-driven analytics, online communities, and digital panels), to capture actionable consumer insights efficiently.

- Lead research to evaluate the effectiveness of NPCI's brand campaigns and recommend strategies and insights for improving the metrics across the funnel.

2. New-Age Research Technologies:

- Explore and implement innovative research methodologies, predictive analytics, and behavioral science techniques.

- Leverage data and real-time consumer feedback for agile decision-making.

3. Collaborating with Research Agencies:

- Manage qualitative and quantitative research projects with external agencies, ensuring robust insights from briefing to delivery.

- Use partnerships with leading research firms to benchmark NPCI products against global standards and identify trends.

4. Internal and External Stakeholder Management:

- Serve as a critical link between consumers, research agencies, and cross functional teams .

- Ensure insights are integrated into product innovation, marketing campaigns, and strategic initiatives.

5. Support Corporate Branding and Strategic Decision-Making:

- Conduct brand health studies to evaluate NPCI's positioning in the payments industry and identify areas for improvement.

- Provide consumer insights that guide brand campaigns, partnerships, and marketing efforts.

- Generate strategic reports for senior leadership, helping them make informed decisions to drive NPCI's mission and goals.

(ref:iimjobs.com)

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