UI/UX and content publishing specialist

3 weeks ago

Gurgaon, Haryana, India Axtria - Ingenious Insights Full time
Job Summary

We are seeking a skilled and detail-oriented UI/UX Specialist with expertise in various content management systems to take up responsibility of the overall user experience of our website.

This role requires a blend of analytical, creative, and technical skills to improve user engagement, optimize conversion rates, and maintain design and content consistency across all digital touchpoints.

Key Responsibilities CMS Expertise:
  • Efficiently manage content using multiple CMS platforms, ensuring seamless updates and integration of necessary plugins.
Content Management & Publishing:
  • Publish and update content, including blogs, product pages, and event updates, following an editorial or marketing calendar.
  • Ensure accuracy with proper formatting, metadata, and adherence to editorial guidelines and brand identity.
UI/UX Design:
  • Create visually appealing and functional interfaces aligned with branding.
  • Design responsive layouts for optimal experiences across desktop, mobile, and tablet devices.
  • Implement A/B testing and analyze results to refine UI/UX strategies.
Performance Optimization:
  • Conduct regular audits using tools like Google Lighthouse and GTmetrix.
  • Optimize website performance, load times, and bounce rates.
SEO & Accessibility:
  • Optimize content with keywords, meta tags, alt texts, and structured headings for SEO.
  • Ensure internal and external links are functional and aligned with SEO goals.
  • Maintain web performance standards, including image compression and accessibility compliance.
Analytics & Reporting:
  • Monitor user behavior and report on UI/UX impact using tools like Google Analytics.
  • Analyze data-driven insights to collaborate with stakeholders on iterative improvements.
Conversion Optimization:
  • Design and test CTAs, forms, and navigation flows to improve conversion rates and user experience.
Requirements Key Attributes:
  • Bachelor's degree in Design, Computer Science, Human-Computer Interaction, or a related field.
  • Proven experience in UI/UX design, content management, website performance optimization, and analytics.
  • Proficiency with tools like Google Analytics and Hotjar.
  • Understanding of SEO principles, web performance standards, and accessibility guidelines.
  • Experience with A/B testing, heatmap analysis, and user behavior tracking.
  • Excellent attention to detail and ability to manage multiple projects and deadlines.
Preferred Skills:
  • Knowledge of front-end development (HTML5, CSS, JavaScript) for implementing design improvements.
  • Certifications in UX design, Google Analytics, or related fields.
  • Familiarity with webmaster tools and performance best practices.

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