Ad-Ops Manager

3 weeks ago


Surat, Gujarat, India Wipro Full time

PRINCIPAL RESPONSIBLITIES

Overall Responsibiliety

The Advertising Operations Manager with a focus on quality will lead and oversee the execution of digital, video & audio advertising campaigns, ensuring the highest standards of quality and performance

Quality focus, he/she will be working closely with the Ad operations specialist, QA's, Campaign specialist etc

Detailed duties and responsibilities:

Campaign Management


• Oversee the end-to-end process of advertising campaigns, from setup to delivery.


• Ensure all campaigns meet client specifications and are executed with the highest quality standards.


• Monitor and analyse campaign performance, making necessary adjustments to optimize results.


• Coordinate with creative, sales, and technical teams to ensure seamless campaign execution.

Quality Assurance


• Implement rigorous quality assurance processes to identify and resolve any issues before campaign launch.


• Conduct thorough testing of ad creatives, tracking pixels, and landing pages to ensure functionality and compliance.


• Develop and maintain quality control checklists and documentation.


• Regularly review and update QA processes to align with industry best practices.

Client Communication


• Serve as the primary point of contact for clients regarding campaign execution and quality-related queries.


• Provide clients with detailed performance reports and insights.


• Address any client concerns promptly and effectively, ensuring a high level of client satisfaction.

Team Leadership


• Lead and mentor a team of Assistant Managers, Leaders, Advertising operations specialists, Production specialist, Quality analyst to foster the culture of quality and excellence.


• Conduct regular training sessions to keep the team updated on the latest industry trends and quality standards.


• Set clear performance goals and provide ongoing feedback and support to team members

CANDIDATE SPECIFICATION

Required:

Experience and Education


• Bachelor's degree in marketing, Advertising, Business, or a related field.


• 10 to 15+ years of experience in digital advertising operations or a similar role.


• Working with Delivery Head to ensure RFP & delivery process meets and exceeds the client expectations.


• Working with the Global account executives on performance and meeting client objectives.


• Proven track record of managing high-quality digital advertising campaigns.

Personal Attributes


• High level of initiative and self-motivation.


• Ability to work effectively under pressure and meet tight deadlines.


• Strong organizational and multitasking skills.


• Passion for continuous learning and professional development.



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