Sr. Social Media Copywriter

11 hours ago

New Delhi, India Amber Full time

About AmberAmber is a leading global student housing platform, helping students around the world find and book their perfect accommodation seamlessly. We’re on a mission to build a trusted and loved brand that speaks to young people globally.Note: We’re looking for copywriters — not content writers. This role is for someone who can think conceptually, write creatively, and bring ideas to life through impactful social storytelling and brand language.Key Responsibilities- Create engaging, platform-specific copy for social media channels — including posts, captions, ad copies, video scripts, and short-form storytelling. - Develop content ideas and campaign narratives that resonate with audiences and amplify brand presence across Instagram, LinkedIn, YouTube, X, and emerging platforms. - Collaborate with designers, content strategists, and marketing teams to craft scroll-stopping creatives and integrated campaigns. - Write compelling copy for paid and organic campaigns, ensuring tone, voice, and message consistency across all touchpoints. - Conceptualize and execute social-first campaigns and content IPs that drive engagement, virality, and community growth. - Stay ahead of social media trends, memes, formats, and algorithms to keep content fresh, relevant, and high-performing. - Support in developing brand storytelling frameworks for ongoing social content and influencer collaborations. - Present creative ideas and copy to internal teams and clients with strong strategic rationale and creative flair. - Mentor junior writers and contribute to the overall creative excellence and innovation of the team.Qualifications & Skills- 4–5 years of experience as a social media or digital copywriter in a creative agency or fast-paced brand environment. - A strong portfolio demonstrating social-first campaigns, content series, and creative storytelling across platforms. - Must have experience in ad campaigns mandatorily. - Proven ability to craft concise, witty, and impactful copy aligned with brand personality and tone. - Strong understanding of social media trends, digital culture, and audience behavior. - Experience working with designers, video editors, and strategists to create cohesive content experiences. - Excellent communication and presentation skills with the ability to sell ideas creatively and strategically. - A proactive, collaborative mindset with a passion for content innovation and cultural relevance.For queries, you can connect on reet.s@amberstudent.com

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