OML Entertainment

2 months ago

Mumbai, India OML Entertainment Private Limited Full time

About the role:

OML's agency team - the Global Creator Network is looking for a Creative Strategist and Copywriter to drive our work at the intersections of all the opportunities that digital branded content represents.

You will be hands-on responsible for conceptualization, development and execution of digital marketing campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members - you must be able to operate autonomously as required while maintaining creative integrity.

Key responsibilities:

- Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches

- Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers' feelings, attitudes and behaviors, and cultural trends

- To break down the brief and approach it strategically - from studying local consumer behavior to following global media trends and helping create ideas that translate into branded content that brings both organic PR and shares/views for the brand

- Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.

- Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist

- Confident in developing disruptive ideas for the brand - We want you to break the internet

- Effectively plan creative solutions all through - concepting, writing and managing campaign output

- Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to ensure that the client's needs are met.

- Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors

Qualifications and Prior Experience:

- 3+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media house

- A keen eye and ear for observation - of both media/industry trends and consumer behaviour

- A proven track record of being able to translate consumer insights into 360 brand-led ideas

- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile

- Proven experience with copy and concept development including digital ad films, long form content, short video formats, etc

- Strong creative vision with an understanding of business objectives

- Track record of creating ideas for global or large regional brands.

- Expertise in social best practices across platforms.

- Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)

- Proven experience in building insight-driven solutions for brands across categories.

- Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.

- Ability to work collaboratively with different teams and departments to create something great

(ref:iimjobs.com)

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