Assistant Brand Manager

2 weeks ago

New Delhi, India Setu Full time

Title: Assistant Brand ManagerAbout Us: Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.If you want a role where you get to build brand, campaigns, content, presence — from the ground up — this is it.What You’ll Do:- Own and grow Setu’s social media presence — content calendar, creative direction, engagement, growth hacks. - Craft & execute brand campaigns; shape positioning, messaging, creative, media mix. - Partner with Product Marketing for new launches: go-to-market, launch creatives, materials. - Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts. - Content creation: collaborating with writers, designers, video producers. Multi-format work. - Manage media channels like webinars, video, events, online/offline content. - Track & measure campaign / brand metrics. Learn fast, iterate, improve.What We Want From You:- 2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth). - Strong storytelling instincts + creative flair. - Versatility: long & short form content, video, events. - Collaborative: you’ll work across product, marketing, content, creative teams. - Analytical mindset: metrics, feedback loops, continuous improvement. - Comfortable with ambiguity & ownership. You’ll define many processes.Why Join Setu Now:- You’ll help build Setu’s brand from scratch. Big impact, visible outcomes. - Work with people who value curiosity, hustle, humility & learning. - Rapid growth environment. Room to experiment, take risks, lead ideas. - Be part of the fintech revolution: products that powers how finance works for millions.

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