Graphic Designer

Company DescriptionFlywheelr specializes in turning individuals (especially founders, CXOs, and senior-executives) as well as their teams into authentic thought-leaders who engage their target audiences and strengthen their B2B brand presence. Through a subscription-based service delivered via the Flywheelr App, companies access structured personal-branding support including positioning workshops, expert-written thought-leadership content, and curated outreach and network-building assistance.Flywheelr has also recently launched BrandStori.ai- its new AI-driven marketing engine aimed at IT Services companies. BrandStori.ai helps organizations audit their IT services websites and build a marketing engine tailored to their brand, focusing on content that truly differentiates and elevates their narrative in the market. Role DescriptionThis is a full-time, on-site position for a Graphic Designer based in Noida, India. The role involves creating visually compelling graphics, developing brand identity systems, and ensuring consistency across all marketing and communication materials. You will be responsible for designing high-converting campaigns, brand assets, and content, where design is treated as a true growth lever, not just “making things look pretty.”We’re looking for a hands-on, expert Graphic Designer who lives and breathes design, understands marketing fundamentals, and is eager to leverage the full suite of AI-powered design tools to work faster, smarter, and better.You will be responsible for conceptualizing, writing, and designing high-impact creatives end-to-end:Write sharp, persuasive marketing copyTranslate ideas into visually compelling designsUse AI tools to brainstorm, generate, and refine assetsCreate motion graphics for social & digitalCollaborate with marketing, growth, and product teams to bring campaigns to lifeThis is a full-time, on-site role – you’ll be working closely with the team in person.Key Responsibilities:Creative & DesignConceptualize and design digital marketing creatives: social media posts, ad banners, carousels, landing page assets, email graphics, website visuals, presentations, and more.Develop and maintain brand identity systems: brand kit, typography, color systems, icon sets, visual guidelines, and design libraries.Own end-to-end design process: from brief → concept → copy → design → final delivery.Create motion graphics: animated social posts, reels/TikTok style content, explainer animations, ad motion graphics, UI/UX motion mockups, etc.Design creatives optimized for performance marketing (CTR, conversions, engagement) with A/B variations.AI-First Design & AutomationExperienced in using AI-based design and image tools (e.g., Midjourney, Adobe Firefly, Stable Diffusion, DALL·E, etc.) to:Generate concepts, visual directions, and moodsProduce and iterate on visual elements and backgroundsSpeed up experimentation and versioningUse AI productivity tools (e.g., ChatGPT-type tools, Notion AI, copy AI tools) to:Draft and refine marketing copy variantsBrainstorm campaign ideas and headlinesAssist with research and content structuringExplore and implement AI-assisted workflows in:Photoshop (e.g., generative fill, smart object workflows)Illustrator / vector toolsVideo & motion tools (e.g., AI masking, auto-captioning, AI-powered editing)Stay up-to-date with new AI features and tools, and actively bring recommendations for improving Flywheelr’s creative workflow.Copywriting & Creative StrategyWrite clear, engaging, and conversion-focused copy for:Social media posts & ad creatives, static & motion graphicsLanding page sections (hero messages, CTAs, feature highlights)Understand marketing goals & customer psychology and reflect that in both copy and visuals.Work with marketing/growth teams to translate campaign briefs into creative concepts and explain your creative rationale.Must-Have Skills & Experience:Core Design Skills Strong foundation in visual design principles: typography, layout, hierarchy, color theory, grid systems, composition, and negative space.Proven ability to design clean, modern, and on-brand creatives for digital platforms.Ability to take a concept from rough idea to polished final output with minimal supervision.Excellent attention to detail and obsession with quality.Toolset & Software (You should be fluent, not just familiar):Adobe Creative Cloud, especially:Photoshop (advanced level – retouching, compositing, mockups, generative features, automation)Illustrator (vector graphics, logo work, icons, illustrations)After Effects / or equivalent for motion graphics (animations, transitions, kinetic typography, social media motions)Canva: Comfortable designing fast-turnaround creatives, able to manage brand kits and team assetsPresentation & layout tools: Figma / Adobe XD / similar tools for web & UI layouts or design systems (good to have, but highly valued).Familiarity with video editing tools (good to have, has an added advantage): Adobe Premiere Pro / Final Cut Pro / CapCut / DaVinci Resolve or similar.Copywriting & Marketing UnderstandingStrong command of written English – especially for short-form, impactful marketing copy.Ability to write:Headlines, taglines, hooks, and captionsClear CTAs and benefit-driven messagingCopy tailored to specific channels (Meta ads vs vs Instagram vs landing pages)Understanding of basic marketing & growth concepts:Funnels, audiences, positioning, value proposition, and brand tone of voiceWhat makes a creative “scroll-stopping” and “click-worthy”Nice-to-Have (But Big Plus)Experience in video editing: Cutting & stitching footage, adding overlays, transitions, simple animations. Editing short-form content (Reels/YouTube Shorts/TikTok)Experience designing for B2B or SaaS brands.Basic understanding of web & UI/UX design principles.Application Requirements:To apply, please include:Your CV/ResumePortfolio Link (Mandatory)Dribbble / Behance / personal website / Notion / Google Drive – any format is fine as long as it’s accessible.Your portfolio should clearly show:Marketing creatives (ads, social posts, landing page sections, etc.)Motion graphics work (GIFs, reels, animations, etc.)Any AI-generated or AI-assisted work (optional but a big plus)Applications without a portfolio link will not be considered.