Analytix Business Solutions

20 hours ago

Ahmedabad, India Analytix Business Solutions Full time

Responsibilities:- Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting/display platforms.- Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets.- Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation.- Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate.- Set up and maintain conversion tracking, attribution, and reporting dashboards.- Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI. Qualifications:- 5-8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and execution.- Proven track record managing B2B campaigns targeting US or international markets.- Expertise in Google Ads, LinkedIn Ads, Meta Business Manager, and retargeting/display networks.- Experience with budget management, forecasting, and ROI optimization.- Hands-on experience with conversion tracking, attribution models, and landing page optimization/A/B testing. (ref:iimjobs.com)

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