Principal Product Manager

Principal Product Manager – User Experience & Journeys

Location: Bangalore, India

Experience: 6–7+ years in Product Management (B2C, large scale)

About Nykaa Fashion

Nykaa Fashion is one of India's leading lifestyle destinations, serving millions of style-conscious users. With a focus on premium fashion discovery, high-quality user experience, and customer delight, we're reimagining how users engage with fashion online — from the very first onboarding interaction to their post-purchase experience.

Role Overview

We are looking for a Principal Product Manager to lead design-centric, customer-first product journeys across our key fashion funnels — from onboarding and profiling to product details, wishlist, sizing, loyalty, and beyond. This is a high-impact, senior IC role where you will own end-to-end user experiences for our style-first, fashion-forward audience, and deliver creative yet business-aligned solutions at Nykaa Fashion.

You will partner closely with Product Designers, Frontend Engineers, and Product Analytics to craft experiences that delight users while driving measurable business growth.

Key Responsibilities

• Own & Shape End-to-End Journeys: Lead the vision, strategy, and execution for core customer-facing journeys including onboarding, profiling, product discovery, sizing, PDP, wishlist, order confirmation, and loyalty experiences.
  • Design-Centric Problem Solving: Collaborate extensively with product designers to craft visually delightful and highly intuitive interfaces optimised for fashion shoppers.
    • Data-Driven & Experimentation-Led: Build hypotheses, run A/B tests, analyse results, and iterate rapidly to improve conversion, engagement, and retention.
      • First-Principles Thinking: Tackle ambiguous problems with structured thinking, deep user empathy, and creative solutioning that goes beyond templates.
        • Frontend Depth: Work closely with frontend engineering teams across app and web platforms to deliver pixel-perfect, high-performance experiences.
          • Scale Mindset: Operate at Nykaa Fashion's scale, making decisions that balance design craft with engineering and business constraints.
            • Business Alignment: Ensure user journeys are tightly linked to strategic business goals, such as conversion uplift, retention growth, and high-value customer engagement.
              • Cross-Functional Leadership: Work with marketing, category, loyalty, and operations teams to deliver experiences that enhance the full customer lifecycle.

What We're Looking For

• Experience: 6–7+ years of product management in high-scale B2C companies (fashion, e-commerce, food-tech, or similar).
  • Design Sensibility: Proven track record of delivering exceptional, design-led customer experiences.
    • Scale Experience: Worked in environments with millions of monthly active users and high-frequency transactions.
      • Experimentation Expertise: Skilled in designing and interpreting A/B tests to make informed product decisions.
        • Frontend Product Depth: Strong understanding of app & web FE engineering constraints and capabilities.
          • Analytical Rigor: Proficient in using product analytics tools (e.g., Amplitude, Mixpanel, GA) for decision-making.
            • Creative Problem Solving: Ability to combine user empathy, first-principles thinking, and business acumen.
              • Collaboration Skills: Strong communicator and influencer, able to rally designers, engineers, and business stakeholders toward a common vision.

Why Join Us

At Nykaa Fashion, you'll work at the intersection of design craft and business impact. You'll be solving complex problems for millions of fashion shoppers, shaping the future of premium e-commerce in India, and working with a passionate team that values creativity, experimentation, and user delight.