Head - SEO & Digital Marketing

12 hours ago

New Delhi, India ProProfs Full time

Location:Noida (Hybrid - 3 days onsite per week) Experience:10+ yearsWe’re hiring a Head – SEO & Digital Marketing to lead a20-person growth marketin g team and deliverexplosive B2B SaaS lead generationandmassive organic traffic growthfor Marriage.com and ProProfs.com across Google & the new frontier of AI engines (ChatGPT, Gemini, Perplexity etc). You will own full-funnel customer acquisition and visibility acrossSEO, AEO, PPC ,YouTube, retargeting, social, influencer, and content marketing.This rare, high-impact role demandselite SEO & AEO expertisewith proven expertise in ranking inGoogle and AI engines(ChatGPT, Perplexity, Gemini, Claude, Grok, etc.), YouTube ranking and the added ability to rapidly scale paid, social, influencer, email/ABM, and partnership channels. A dedicated in-house content team (writers, designers, video editors) handles all your content production so you can focus on marketing strategies & SEO.You will own an end-to-end SEO strategy (technical, keyword, rankings) to double traffic on our publishing sites and convert that into leads on our SAAS sites. Drive all decisions with rigorous data — constantly optimizing for traffic, lead volume, and ROI using GA4, GSC, SEMRush, and internal dashboards. We’re looking for someone who isworld-class in SEO/AEO , thrives in a performance-driven environment, and knows how to turn content, algorithms, and AI engines into unfair advantages for growth. We prioritize candidates who are respectful, empathetic, and bring positive, generous energy every day. If you love lifting others up and having fun while doing great work, you’ll fit right in.What You Will Do Lead, mentor, and scalea high-performing marketing team; own strategy, planning, goal-setting, budgeting, prioritization, and end-to-end execution. Drive explosive SaaS leadvolumegrowth through elite mastery of SEO + AI Engine Optimization acrossGoogle, ChatGPT,Gemini, Perplexity, Claude, Grok and related growth areas Ownmulti-channel growth : Answer sites (Quora, Reddit, etc.), influencer marketing, YouTube/Video SEO, AEO, PPC, retargeting & social Rapidly test and scalehigh-ROI paid channels ( PPC, retargeting, YouTube ads, ABM, partner channels etc.) to accelerate pipeline and revenue. Create technical SEO and content strategyat scale for large authority sites (e.g.,10,000+ pages), ensuring sites like Marriage.com dominate Google & AI Search. Partner closely with the content team to shape an SEO/AEO-first editorial calendar & content strategy. Protect and elevate brand reputation through review management& community engagement (forums, social, press). Deliver actionable weekly and monthly reports on traffic, leads, pipeline, revenue impact, ROI and growth.Competencies Required: 10+ years in digital marketing with proven B2B SaaS growth Elite SEO expertisefor large sites & competitive verticals (10,000+ pages, e.g. Marriage.com-level) Deep AEO expertise— proven ability to optimize forAI search engines(ChatGPT, Perplexity, Gemini, Claude, etc.) Expertise acrossmulti-channel growth : PPC, YouTube/video optimization, retargeting, Influencer outreach, social, ABM, Answer sites & email marketing Strong analytical skills: GA4, GSC, Ahrefs/SEMrush; ability to build accurate growth/ROI models Exceptional written/verbal communication and executive presentation skillsYou can share your resume at molly@proprofs.com.

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