Performance Marketing Manager

The RoleWe are seeking a results-oriented App Paid Marketing Associate to join our dynamic marketing team in Bengaluru. In this full-time role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across various digital channels.Your primary objectives will be to drive high-volume, quality app installs and generate qualified leads through our mobile application.The ideal candidate is highly analytical, has hands-on experience with mobile advertising platforms, and is passionate about using data to make informed decisions and achieve aggressive growth targets.Work Environment & Schedule- Location: This is a full-time, work-from-office position based at our Bengaluru headquarters. - Schedule: The role requires a 6-day work week.Key Responsibilities- Campaign Management: Develop, launch, and manage end-to-end paid user acquisition campaigns on platforms like Google App Campaigns (UAC), Apple Search Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and other mobile ad networks. - Lead Generation Focus: Design and implement specific campaign strategies to drive in-app actions and generate high-intent leads, optimizing towards a target Cost Per Lead (CPL). - Performance Optimization: Continuously monitor campaign performance, analyzing key metrics such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lifetime Value (LTV). - A/B Testing: Systematically conduct A/B tests on ad creatives, copy, audience targeting, and bidding strategies to identify top performers and improve campaign efficiency. - Budget Management: Manage and allocate the paid marketing budget effectively across different channels to maximize ROI and achieve monthly and quarterly goals. - Reporting & Analysis: Track, analyze, and report on campaign results to the marketing team and leadership. Provide actionable insights and data-backed recommendations for future campaigns. - Collaboration: Work closely with the design team to brainstorm and produce compelling ad creatives (images, videos) and with the product/tech team to ensure seamless tracking and a smooth in-app user journey for lead conversion.Required Skills & Qualifications- Experience: 1-3 years of hands-on experience managing paid digital marketing campaigns with a specific focus on mobile app marketing. - Platform Expertise: Proven, hands-on experience with Google Ads (UAC), Apple Search Ads, and Meta Ads Manager for app install and lead generation objectives. - Analytical Skills: Strong analytical and problem-solving skills. Proficient in using Excel or Google Sheets for data analysis. - Mobile Measurement: Experience working with a Mobile Measurement Partner (MMP) such as AppsFlyer, Adjust, Branch, or Kochava. - Metric-Driven: A deep understanding of app marketing KPIs and how they relate to business goals. - Education: Bachelor’s degree in Marketing, Business, Statistics, or a related field.Preferred Qualifications- Experience in the EdTech (Education Technology) industry is a strong plus. - Familiarity with App Store Optimization (ASO). - Google Ads / Apple Search Ads / Meta Blueprint certification is a plus. - Experience with other ad platforms like TikTok Ads or Snapchat Ads.What We Offer:Wiingy is a Linkedin Top Startup 2024.- Hands-on experience in a rapidly growing ed-tech company with a global impact. - Mentorship from experienced professionals in products, growth and tech - Opportunity to work on meaningful projects and make a real impactAbout Wiingy:Founded in 2021, Wiingy is a tutoring marketplace connecting students with expert-vetted private tutors across 350+ subjects in 180 countries. With a network of over 5,000 tutors, Wiingy offers personalized 1-on-1 lessons to help students achieve their learning goals.More than 20,000 students globally have used Wiingy to find tutors for academic support, coding, homework help, language learning, music, AI skills development, and more.