Senior Brand Manager

3 days ago


New Delhi, India Search Unicorn Full time

Role Summary:Lead brand strategy, innovation, and marketing execution to drive growth, market share, and consumer engagement for key food categories.Key Responsibilities:- Develop and execute annual brand plans aligned with business and category goals.- Lead ATL, BTL, and digital campaigns to build awareness and preference.- Drive NPD (new product development) and packaging innovations.- Monitor brand performance, consumer trends, and competitor activities.- Collaborate with sales, R&D, and supply chain for seamless execution.- Manage marketing budgets, agencies, and cross-functional MBA in Marketing or equivalent.- 8-12 years' FMCG brand management experience, preferably in food/beverages.- Strong strategic, analytical, and creative thinking skills.- Proven experience in brand building, innovation, and campaign management. (ref:iimjobs.com)


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