Digital Performance Analyst

4 weeks ago

Mumbai, Maharashtra, India Artha Group Full time

About Artha Group.

Artha Group is a performance-first investment house managing over 1,250 crores (USD 150M+) across five fund platformsincluding Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund.

We've backed 130+ companies (OYO Rooms, Rapido, Karza, Purplle), delivered 30+ exits, and operate a vertically integrated model that spans venture capital, renewables, and global fund-of-fund structures.

We approach digital reputation with the same focus and precision as capital allocationand were looking for someone who does the same.

Role Overview.

Were hiring a Digital Performance & Online Reputation Analyst to lead Arthas digital performance, website analytics, and reputation ecosystem.

This is a structured, metrics-first role focused on web traffic, click-through performance, search visibility, and lead attributionnot content creation or social media ideation.

Youll work closely with the social media and content teams but wont be involved in post scheduling, caption writing, or content planning.

Your primary responsibility is to ensure that all digital platformsowned and earnedare accurate, optimized, and perform to expectations.

Key Infrastructure & Online Reputation.

- Own and manage Arthas web and reputation assetswebsites, Google listings, Wikipedia entries, and public-facing platforms.

- Proactively monitor mentions, reviews, and brand visibility across digital touchpoints; flag reputation risks and coordinate mitigation.

- Ensure consistency of information across third-party sites, listings, and investment & Web Performance Optimization.

- Implement and manage tools like Google Analytics, Search Console, Hotjar, and SimilarWeb to measure traffic and user behavior.

- Track metrics such as bounce rate, time on site, referral traffic, and exit pages to inform optimization decisions.

- Run structured monthly audits of Arthas digital presence and report findings to the content, marketing, and leadership teams.

- Collaborate with external vendors and digital partners for campaign-level performance reviews and SEO/SEM & Campaign Attribution.

- Track the performance of lead generation funnelsunderstand whats driving conversions and where drop-offs occur.

- Recommend UI/UX and messaging changes on websites to improve conversion rates and engagement.

- Align digital reporting with business goalsconversions, page performance, and retention metrics.

What Were Looking For.

Experience & Skills.

- 35 years of experience in digital analytics, website management, or online reputation tracking, preferably in financial services, VC, or digital-first companies.

- Strong command of GA4, Search Console, SEO audits, and web traffic analysis tools.

- Exposure to technical SEO and campaign attribution across digital channels.

- Confident in preparing reports, identifying underperformance, and translating data into actionable & Traits.

- Analytical, structured, and self-motivatedcomfortable owning performance reviews across multiple digital platforms.

- Not content-driven; focused on digital health, measurement, and system optimization.

- Clear communicator who values clarity, consistency, and attention to detail.

- Capable of working across teams while maintaining distinct ownership over digital infrastructure and Total Compensation: 12,00,000.

Fixed Annual CTC: 10,00,000.

Annual Retention Bonus: 2,00,000 (paid at year-end, not performance-linked).

(ref:iimjobs.com)

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