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Digital Marketing Specialist

1 month ago

Sahibzada Ajit Singh Nagar, India FINVASIA Full time

Job Overview:We are in search of a seasoned PPC Expert with a substantial experience range of 5-7 years in the digital marketing field, focusing on pay-per-click advertising. This role is pivotal for steering our company's PPC strategy, overseeing all PPC campaigns, and driving significant growth through paid search channels. The ideal candidate will possess a strong background in managing large-scale PPC campaigns, an analytical mindset, and exceptional leadership skills.Key Responsibilities:- Strategic PPC Campaign Management:- Design and implement comprehensive PPC strategies to align with business goals.- Oversee all aspects of PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media ads).- Team Leadership and Development:- Lead, mentor, and expand the PPC team.- Foster a culture of continuous improvement and learning within the team.- Advanced Analytics and Reporting:- Utilize advanced analytics to drive decision-making and campaign optimizations.- Deliver comprehensive reports on campaign performance, insights, and ROI to stakeholders.- Budget Management:- Manage substantial PPC budgets, ensuring effective allocation for maximum return on investment.- Conduct regular financial analyses and budget forecasting.- Innovation and Market Trends:- Stay ahead of the curve with PPC trends and technology.- Implement innovative strategies and tools to maintain a competitive edge in the market.- Cross-Functional Collaboration:- Collaborate closely with other departments (e.g., SEO, content, sales) to create a unified digital marketing approach.- Ensure PPC strategies complement and enhance overall marketing efforts.Qualifications:- Master's degree in Marketing, Business, or related field.- A minimum of 5-7 years of experience in PPC campaign management, with a proven track record in a managerial role.- Expertise in Google Ads, Bing Ads, and other PPC platforms.- Advanced knowledge of analytics and reporting tools such as Google Analytics.- Strong leadership and team management skills.- Excellent communication, analytical, and organizational skills.- Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs- Preference: Experience of working from startups to growthPreference:Work Background in a Financial Company operating on a global scale.