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Social Media Marketing Specialist
2 months ago
Job Title: Social Media Marketing Specialist
Location: [Bangalore] – Onsite
Job Summary:
We are seeking a creative and strategic Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing our social media strategy to enhance our brand presence, engage with our audience, and drive traffic to our website. If you have a passion for social media, content creation, and digital marketing, this role is perfect for you
Key Responsibilities:
- Develop and Implement Social Media Strategy: Design and execute a results-driven social media strategy aligned with our business goals.
- Content Creation: Create, curate, and manage high-quality, engaging content for various social media platforms (Facebook, Instagram, Twitter, , etc.).
- Social Media Management: Oversee day-to-day management of social media campaigns and ensure brand consistency.
- Audience Engagement: Engage with followers, respond to inquiries, and foster an interactive community across our social media platforms.
- Analytics and Reporting: Monitor, track, analyze, and report on the performance of social media platforms using tools like Google Analytics and social media insights.
- Campaigns: Plan and execute social media advertising campaigns, including setting up ads, monitoring their performance, and optimizing for maximum ROI.
- Collaboration: Work closely with the content, design, and marketing teams to ensure social media content aligns with overall marketing strategy.
- Trends: Stay up-to-date with the latest trends in social media, tools, applications, channels, design, and strategy.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Specialist or similar role.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Excellent communication, writing, and editing skills.
- Creativity and ability to create engaging multimedia content.
- Experience with social media advertising (Facebook Ads, Instagram Ads, etc.).
- Strong analytical skills to interpret data and make data-driven decisions.
- Ability to work independently and as part of a team.
Preferred Qualifications:
- Experience with graphic design and video editing tools (e.g., Canva, Adobe Suite).
- Basic knowledge of SEO, email marketing, and digital marketing strategies.
What We Offer:
- Competitive salary and benefits.
- A dynamic and creative work environment.
- Opportunities for professional growth and development.
How to Apply:
If you are passionate about social media marketing and want to make a difference in a dynamic team, we want to hear from you