Sr. Specialist – Traffic Analytics

Sr. Specialist – Traffic Analytics Location:Gurgaon, India Department:eCommerce & Digital AnalyticsRole Overview As aSr. Specialist in Traffic Analyticsat adidas e-commerce, you will be responsible for delivering cutting-edge analytical services that empower stakeholders to make fact-based decisions. By leveraging internal and external data sources, you will design and manage tools, data capabilities, optimizations, and insights that help adidas better understand the consumer, expand reach, drive engagement, and ultimately maximize traffic, conversion, and sales. Working closely with the eCom, Brand Activation, and Performance Marketing teams, you will lead and execute analytics strategy acrossEmerging Markets , with a focus onDigital Marketing Analytics, Traffic & Media Measurement, and Optimization.What We Are Looking For We are looking for adata-driven digital analytics professionalwith3+ years of experienceine-commerce traffic measurement and digital marketing analytics , with strong knowledge ofSearch Engine Optimization (SEO), Search Engine Marketing (SEM), UX, CRM processes, and web behavioral data. The ideal candidate brings advanced skills inAdobe Analytics, Amplitude, Appsflyer, Power BI, Python, and SQL , enabling them to design dashboards, build reporting frameworks, and deliver deep insights. With hands-on experience inpredictive and prescriptive modeling , they can transform data into actionable strategies that drivetraffic, engagement, ROI/ROAS, and sales growth.They are also adept at simplifying complex datasets intoclear, compelling presentationsthat influence and guide business decisions.Core Responsibilities Analytics Expertise Drive analytics initiatives to optimize digital business processes and identify opportunities that enhanceefficiency, engagement, and salesacross Emerging Markets. Leadtraffic analytics(macro & micro KPIs) for adidaswebsites, apps, digital platforms, and marketplaces. Own and consolidate measurement oftraffic generation, conversion, and ROI/ROAS , developing a globally aligned reporting framework to trackawareness, engagement, and purchasing behavior. Provide actionable insights onbrand awareness and eCommerce performanceto strengthen adidas’ digital growth. Partner withPerformance Marketing, Brand Activation, UX, and Consumer Experience teamsto support personalization, content, usability, and thePremium Shopping Experience. Collaborate with theeCom forecasting teamon traffic insights, campaign reviews, channel strategies, and business planning. Data, Insights & Optimization Collect, track, and analyze data to generatefact-based, actionable insights. Develop and implementdata capabilities, frameworks, and toolsfor continuous optimization of paid and organic traffic. Monitormarket trends and competitor activitiesto identify growth opportunities and refine traffic strategies. Apply advanced methodologies ( descriptive, predictive, and prescriptive modeling ) to optimize analysis and outcomes. Translate complex findings intoengaging, easy-to-digest presentationswith clear recommendations. Supportonline campaign executionthrough analytics, uncovering trends in traffic, consumer behavior, and sales performance. Managedaily data routines, tool refreshes, updates, and scheduling. Stakeholder Engagement & Capability Building Deliverad-hoc analysis, deep dives, and contextual dashboardsacross platforms and channels. Build and maintain atrusted stakeholder networkacross Emerging Markets to ensure adoption of insights. Advise stakeholders ongoal-setting, KPI design, performance monitoring, and optimization. Continuously evolve the analytics practice byexploring new tools, models, and partnerships. Contribute to theglobal adidas Digital Analytics community , sharing best practices and keeping teams updated on the latestindustry trends and technologies.Required Skills & Experience 3+ years’ experiencein Digital Analytics, Data Analytics, Business Intelligence, Demand Forecasting, Data Science, or related fields. Proven expertise indigital marketing analytics and eCommerce traffic measurement. Strong knowledge ofSearch Engine Optimization ( SEO)/ Search Engine Marketing (SEM), UX, CRM processes, eCommerce platforms, and web behavioral data. Advanced skills in: Analytics tools:Adobe Analytics, Amplitude, Appsflyer Data visualization & BI:Power BI Programming/analysis:Python & SQL Strongdata visualization and presentation skillswith ability to simplify complex insights. Strategic, holistic thinker withproject management experience. Proficiency inMS Office (especially Excel). Fluent inEnglish (written & spoken). Bachelor’s degreein Business, Marketing, Data Science, or related field.