Marketing Manager

1 month ago


Bengaluru, India EASYECOM Full time

No. of Positions: 01


Work Location: Bengaluru


About the position:

We are looking for a highly analytical thinker with an audience first mindset for the role of

content marketing manager. The candidate needs to be a hustler who knows how to hack

growth in a fast-paced, ever evolving environment with proven results in previous profiles. You

are expected to be an expert in your understanding of how content can play a crucial role for

any business. A strong understanding of analytics, the nuances and advantages, and

shortcomings of each platform, and know-how to utilize data in formulating the campaign

strategy is a must.


About EasyEcom:

EasyEcom is an industry-leading omnichannel order & warehouse management solution for

eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My

Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over

7000+ global clients, a handful of dedicated team members to 110+ members strong team,

and being VC funded, we are continuing to expand over and beyond


Responsibilities:

● Develop and implement sophisticated digital marketing strategies across diverse

online platforms.

● Orchestrate a seamless integration of content initiatives to ensure cohesive

brand narrative.

● Articulate and implement a comprehensive content repurposing strategy,

transforming content into various formats tailored to the chosen channels for

dissemination.

● Drive targeted traffic, both organic and inorganic, and foster engagement that

seamlessly translates into measurable sales and brand promotion.

● Implement robust metrics to measure the effectiveness of marketing activities.

● Analyze results to derive actionable insights, informing data-driven

decision-making for future campaigns.

Requirements:

● Master’s degree in marketing or related field

● 4+ yrs prior experience in SaaS/B2B domain or both

● Showcase tangible results in past profiles

● A thorough understanding of user behavior and multi-flow buyer journey

● Well adept with Webflow and marketing automation

● Ability to plan and create audience relevant content with a strong SEO

understanding (SEM experience is a ++)

● Strong analytical skills, with experience analyzing data and making data-driven

decisions

● Proficiency with analytics tools (social media, SEO, Competitor analysis) along with

GA and GSC

● Excellent communication & collaboration skills

● Prior working Experience with PR and Branding activities

● Ability to prioritize and manage multiple tasks and projects


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