Social Media Strategist

1 day ago

Ahmedabad, India Social Sherpa Full time

Role Overview:

The Social Media Strategist will be responsible for developing effective social media strategies, planning shoots, and ensuring the seamless execution of content calendars for our clients. The ideal candidate will have experience managing social media campaigns across platforms and, ideally, a background in running paid ad campaigns. This role demands creativity, organization, and a passion for storytelling. 


Key Responsibilities: 


1. Social Media Strategy Development: 

  - Create innovative and tailored social media strategies to meet client objectives. 

  - Analyze audience insights, trends, and platform algorithms to craft impactful content strategies. 


2. Shoot Planning & Coordination: 

  - Plan and organize client shoots, including conceptualizing themes, creating shot lists, and managing logistics. 

  - Collaborate with photographers, videographers, and other creative professionals to ensure high-quality deliverables. 


3. Content Calendar Management: 

  - Develop and oversee the execution of detailed content calendars, ensuring timely delivery of posts. 

  - Work with designers, copywriters, and video editors to create visually appealing and engaging content. 


4. Campaign Monitoring & Optimization: 

  - Track the performance of organic and paid social media campaigns, providing actionable insights for optimization. 

  - Ensure all campaigns align with brand guidelines and KPIs. 


5. Paid Media Management (Preferred):

  - Set up, manage, and optimize social media ads on platforms like Meta and Google

  - Analyze ad performance and provide regular reporting to clients. 


6. Client Collaboration: 

  - Act as the main point of contact for clients regarding social media strategies and campaigns. 

  - Present strategies, reports, and updates, incorporating client feedback into campaign execution. 


Key Performance Indicators (KPIs):

- Engagement Rate: Increase in likes, comments, shares, and other interactions across platforms. 

- Content Calendar Adherence: Timely execution of planned content with minimal deviations.

- Shoot Efficiency: Successful planning and execution of client shoots within budget and timelines. 

- Client Satisfaction: Positive feedback and retention of assigned clients. 


Qualifications: 

- Bachelor’s degree in Marketing, Communications, or a related field. 

- 2-3 years of experience in social media strategy and management. 

- Proven ability to plan and execute shoots, from ideation to delivery. 

- Hands-on experience with social media platforms and tools like Meta Business Suite, Hootsuite, or Buffer. 

- Experience with paid ads (Meta, Instagram, , etc.) is preferred. 

- Strong organizational skills and ability to manage multiple projects simultaneously. 

- Creative mindset with excellent communication and presentation skills. 


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What We Offer:

- Competitive salary and performance incentives. 

- Opportunity to work with diverse and exciting brands. 

- Collaborative and supportive team culture. 

- Opportunities for professional growth and skill enhancement. 


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How to Apply:

If you’re a creative strategist with a passion for social media and storytelling, we’d love to hear from you Please send your resume and portfolio to contact@sherpa.social.

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