Mayfair Housing

Job Description: Chief Sales & Marketing Officer (CSMO) Industry: Real Estate Location: Andheri Experience: 18-20 Years (Real Estate Mandatory) Reports To: Managing Director / CEO Department: Sales & Marketing Position Overview:We are seeking a strategic, entrepreneurial, and results-oriented Chief Sales & Marketing Officer (CSMO) with 15-20 years of demonstrated leadership in the Real Estate Industry. The ideal candidate will be an alumnus of a top-tier B-School with a strong foundation in both sales and marketing, balancing data-driven decision-making with innovative customer engagement strategies. This role requires an executive capable of driving revenue growth through robust sales strategies (50%) and building a differentiated brand through integrated marketing initiatives (50%), leveraging digital transformation and consumer insights in complex real estate markets (residential, commercial, plotted, mixed-use). Key Responsibilities Sales Leadership - Develop and implement comprehensive sales strategies aligned with corporate growth objectives and market dynamics. - Active involvement in designing pre-launch, launch, sustenance sales / marketing strategies for all projects. - Set aggressive yet achievable sales targets across multiple projects and geographies; ensure accountability through KPI-driven performance management. - Oversee end-to-end sales lifecycle: lead generation, pipeline management, deal closure, and post-sales client relationships. - Build and nurture strategic alliances with channel partners, brokers, institutional clients, and corporate buyers. - Lead pricing, inventory management, and forecasting to maximize revenue and market penetration. - Implement cutting-edge sales CRM and analytics tools to optimize sales funnel efficiency and customer insights. Marketing Leadership - Architect and execute integrated marketing campaigns combining digital, offline, PR, and event marketing to boost brand equity and lead generation.- Champion data-driven marketing strategies using SEO, SEM, social media, content marketing, and performance marketing with a strong ROI focus. - Drive brand positioning and messaging consistent with company vision, differentiating offerings in competitive markets. - Align customer experience strategies throughout pre-sales, sales, and post-sales touchpoints to maximize engagement and retention. - Utilize market research and competitor intelligence to continuously innovate marketing approaches and capitalize on emerging trends.Cross-Functional Leadership & Team Development - Inspire, mentor, and lead a high-performing sales and marketing team, fostering a culture of accountability, innovation, and continuous learning. - Collaborate with senior leadership to shape strategic business initiatives and organizational priorities. - Drive budgeting, resource allocation, and compliance with regulatory frameworks including RERA. Key Focus Areas- Revenue Growth & Sales Excellence: Aggressively drive sales volume and profitability. - Brand Leadership & Customer Engagement: Build a trusted and recognizable brand through sophisticated marketing and personalized customer journeys. - Market Intelligence & Innovation: Leverage data analytics and market insights to anticipate shifts and steer business strategies proactively. Educational Qualifications - MBA or equivalent from a Top-Tier B-School (IIM, ISB, XLRI, FMS, SPJIMR, MDI, or equivalent internationally recognized institution) is mandatory. - Undergraduate degree in Business Administration, Marketing, Finance, or related fields preferred. Experience & Competencies - 18-20 years progressive leadership in Sales & Marketing within Real Estate (residential, commercial, township, or mixed-use). - Proven track record of exceeding sales targets in large-scale, multi-project real estate environments. - Expertise in strategic sales planning, digital marketing, brand management, and CRM systems. (ref:iimjobs.com)