Tejraj Promoters

Tejraj Promoters & Builders Experience : 15 - 20 years Location : PuneJob Title : Assistant General Manager - MarketingReporting to: CMDRole Overview:- The Assistant General Manager - Marketing (Pre-Sales) is responsible for leading strategic marketing initiatives, building strong brand positioning, and driving qualified lead generation for premium real estate projects. - This role requires a blend of data-driven insights, creative branding, and people management capabilities to effectively execute 360-degree marketing campaigns that align with business goals.- The AGM plays a pivotal role in collaborating with cross-functional teams and enhancing the companys visibility and conversion pipeline in a competitive real estate market.Key Responsibilities:1. Market Intelligence & Research- Analyze real estate market trends, competitor movements, and customer preferences.- Translate research findings into actionable marketing strategies and business insights.- Identify new market opportunities and assess project potential through data mining and forecasting.2. Branding & Positioning- Maintain and elevate premium brand identity across all platforms.- Define clear brand messaging, tone, and value proposition for each project.- Differentiate the brand in the luxury real estate segment through compelling storytelling and campaign narratives.3. Marketing Strategy & Campaign Execution- Design and execute integrated marketing strategies across digital, print, OOH, and influencer channels.- Collaborate with creative agencies and media partners to ensure campaign consistency and innovation.- Optimize campaign performance based on lead quality, engagement, and ROI metrics.4. Budgeting & ROI Monitoring- Plan and manage the annual marketing budget, ensuring effective utilization and cost control.- Monitor spending against KPIs and make timely adjustments to improve efficiency and impact.5. Product Promotion & Lead Generation- Promote project-specific USPs through targeted marketing strategies.- Drive high-quality lead generation and nurturing funnels using CRM tools and automation.- Collaborate with the sales team to improve lead-to-booking conversion rates.6. Customer Engagement & Experience- Enhance pre-sales customer experience through interactive digital content, events, and relationship management.- Implement surveys and feedback mechanisms to assess engagement levels and make improvements.7. Analytics & Performance Measurement- Leverage tools such as Google Analytics, CRM dashboards, and campaign trackers to assess performance.- Generate periodic reports to present to senior management and refine marketing decisions.8. Compliance & Crisis Management- Ensure marketing practices comply with RERA and other legal regulations.- Prepare contingency plans and lead marketing crisis communication if required.9. Team Leadership- Guide, mentor, and develop the marketing team, ensuring clarity in roles and performance metrics.- Foster a creative, collaborative, and data-centric culture within the marketing function.10. Cross-Functional Collaboration- Align marketing initiatives with sales, design, CRM, and customer service teams for seamless project execution.- Participate in cross-departmental strategy sessions and contribute marketing perspectives to decision making.Qualifications & Experience:- Bachelor s degree in marketing / MBA, or a related field.- Minimum of 15 years of experience in real estate marketing or a related industry.At least 3-5 years in a leadership or managerial capacity in marketing.Technical Skills:- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)- CRM platforms (e.g., Salesforce, Zoho, HubSpot)- Digital marketing tools (e.g., Google Ads, Meta Business Suite, SEO/SEM)- Analytics platforms (e.g., Google Analytics, Tableau, Power BI)Key Competencies:Technical Competencies:- Market research & data analytics- Brand management & campaign planning- Digital and offline lead generation strategies- Budget forecasting & ROI analysis- CRM and marketing automation toolsBehavioural Competencies:- Leadership & Team Management- Strategic Thinking & Innovation- Analytical Problem-Solving- Strong Communication & Presentation Skills- Customer-Centric Mindset- Ethical & Compliant Decision-MakingJob Summary:- The AGM - Marketing (Pre-Sales) is a strategic leadership role responsible for elevating the company s brand presence, driving qualified leads, and enhancing marketing effectiveness across platforms. - With a strong command over market dynamics and consumer behavior in real estate, the AGM ensures robust campaign execution, seamless coordination with internal teams, and meaningful engagement with prospects and stakeholders. - The role contributes directly to the organization s sales success and long-term market leadership. (ref:iimjobs.com)