Content Strategist

3 weeks ago

New Delhi, India Kutumb Full time

Job Title: Content Strategist Location: Bangalore Experience Level: 2-5 Years Job Type: Full-timeAbout Crafto: Crafto is India’s leading platform for personalized quotes, wishes, and status videos. Our mission is to make emotionally resonant content shareable at scale. Now, we’re building a performance marketing engine fueled by the most viral, relatable video content.Role Summary: We are looking for a Status Video Curator who can daily source status videos from platforms like Instagram, YouTube Shorts, Moj, and others. These videos will be used by our marketing team to run high-performing ad creatives for Crafto.Key Responsibilities: ● Source great quantity of high-quality short videos daily across categories like devotional, good morning, good night, suvichar. ● Ensure all videos are copyright-safe or minimally branded for ad usage. ● Stay updated on viral trends, hooks, and cultural moments that can be turned into status videos. ● Organize sourced content with clear labeling (category, emotion, source, etc.) ● Collaborate with the marketing team to understand which videos are performing best and refine future sourcing.✅ What We're Looking For: ● Strong eye for emotionally powerful or viral content. ● Awareness of Indian tier 2,3 audience’s status consumption habbits. ● Good sourcing skills across Instagram Reels, YouTube Shorts, Moj, Josh, etc. ● Organized and consistent – can deliver daily without drop in qualityBonus: Understanding of ad creatives or performance marketing

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