InMobi - Lead Copywriter

Glance An InMobi Group Company. Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glances smart lock screen inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 400 million smartphones worldwide. Roposo is a LIVE platform that is revolutionizing live experiences, through a unique, immersive, creator-led approach. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital.What should you know about joining Glance? At Glance, we walk the talk free yourself, dream big, and chase your passion On joining, youll have opportunities to make an immediate impact on mission-critical projects, as you work with highly capable and ambitious peer groups. Be rewarded for your autonomy even as you collaborate. Ideate, innovate, and inspire by leveraging bleeding-edge tech to disrupt consumer experiences. While you work, well take care of nourishing your body, mind, and soul. This includes daily meals, gym, trainings, tech tools, and regular unwind sessions. Also, feel free to bring your kids even the furry ones to the office.Role Overview Youll be the voice that shapes Glance AIs creative communication across campaigns, platforms, and geographies. Youll drive high-impact work, from social media narratives to large-scale brand campaigns, bringing a strong pop culture sensibility and deep understanding of consumer behaviorespecially for the US market.Key Responsibilities - Creative Copywriting: Lead copy development across integrated campaigns with a strong focus on digital and social-first storytelling. - Campaign Development: Collaborate with art, design, and strategy teams to create compelling, trend-forward campaigns that resonate with diverse audiences. - Trendspotting & Pop Culture: Stay ahead of cultural shifts, fashion, tech, and American pop culture trends; adapt them creatively to Glance AIs brand voice. - Social Media Voice: Own and craft social-first ideas that spark engagement, conversation, and cultural relevance. - Content Across Formats: Develop scripts, taglines, and narratives for films, social videos, and short-form content and more. - Global Lens: Contribute to campaigns targeting international markets, especially US consumers, ensuring local nuance and global appeal. - AI & Innovation: Experiment with new creative tools, including AI, to deliver agile, cutting-edge creative solutions. - Collaboration & Leadership: Partner with creative leads, and thrive in a dynamic, fast-paced start-up environment.What Were Looking For - 6-8 years of experience in copywriting as a core craft, preferably with exposure to both advertising agencies and brand-side creative teams. - Strong portfolio showcasing work on large campaigns, with an emphasis on social-first storytelling and digital-first ideas. - Experience in fashion and tech categories preferred. - Demonstrated ability to script and execute film content. - Excitement for American pop culture and proven ability to connect with US consumer sensibilities. - Experience creating for international markets is a plus. - A collaborative team player who thrives in fast-moving environments, takes initiative, and adapts quickly. - Comfort with using or exploring AI in the creative process.Why Join Us? - Be part of one of the most dynamic and creative teams in the AI + content discovery space. - Opportunity to create campaigns that will shape the global identity of a fast-scaling brand. - Work at the intersection of creativity, technology, and culture. - Thrive in a start-up environment that values bold ideas, ownership, and collaboration. (ref:iimjobs.com)