Senior Medical Copy Writer

2 weeks ago

New Delhi, India Indegene Full time

Hybrid - Bangalore, Hyderabad, Mumbai, Pune & Delhi A skilled Promotional Medical Content Writer/Medical copywriter to develop high-quality, engaging, and compliant medical content for omnichannel pharmaceutical marketing. This role requires expertise in crafting content for both healthcare professionals (HCPs) and patients across various platforms, including digital, print, social media, email campaigns, and sales enablement materials. The ideal candidate will blend scientific accuracy with creative storytelling to enhance brand messaging, drive engagement, and ensure regulatory compliance.Key Responsibilities: § Content Development & Strategy: o Create compelling, evidence-based promotional content for HCPs and patients across multiple channels (e.G., websites, eDetailers, webinars, emails, social media, brochures, videos). o Translate complex scientific and clinical data into clear, engaging, and persuasive messaging tailored to different audiences. o Align content with brand strategy, medical positioning, and omnichannel marketing goals. § Omnichannel & Digital Marketing Support: o Develop SEO-optimized medical content for digital platforms, including websites, blogs, and online portals. o Collaborate with marketing and creative teams to produce interactive content for omnichannel campaigns (eDetailing, mobile apps, AI-driven chatbots, and virtual events). o Assist in developing personalized content journeys based on audience segmentation. § Compliance & Scientific Integrity: o Ensure all content adheres to regulatory and compliance requirements (FDA, EMA, PhRMA, etc.). o Work closely with Medical, Legal, and Regulatory (MLR) teams to gain approvals for promotional materials. o Maintain accuracy in referencing scientific literature and clinical guidelines. § Collaboration & Stakeholder Management: o Work with Medical Affairs, Brand, and Sales teams to align messaging with medical and commercial objectives. o Partner with designers, UX teams, and digital marketers to enhance content delivery. § Content Performance & Optimization: o Monitor content engagement metrics and adapt strategies based on insights. o Continuously update materials based on new scientific data, market trends, and HCP/patient feedback.Key Qualifications & Skills: Educational Background: - Bachelor’s or Master’s degree in Life Sciences, Pharmacy, Medicine, or Journalism with a medical writing focus. - Advanced degree (PhD, PharmD, MD) is a plus. Experience: - 5+ years in medical content writing for pharma marketing, healthcare communications, or healthcare advertising agency. - Experience in HCP and patient-focused content creation for omnichannel marketing. - Knowledge of therapeutic areas like cardiology, endocrinology, oncology, or rare diseases is an advantage. - Exposure to global markets (US/EU markets and their approval processes) will be a plus. Technical & Soft Skills: - Strong understanding of clinical research, scientific writing, and pharma promotional guidelines. - Proficiency in English – spoken ad written is a must. - Ability to simplify complex medical concepts for non-specialist audiences. - Familiarity with SEO, UX writing, social media marketing, and email automation. - Experience using content management systems (CMS), CRM platforms (Veeva, Salesforce), and analytics tools. - Excellent project management, collaboration, and adaptability in fast-paced environments.

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