
Copywriter
3 weeks ago
Key Responsibilities
- Craft compelling copy for a variety of digital touchpoints including paid ads, email marketing campaigns, product packaging, website banners, landing pages, and social media platforms.
- Conceptualize and develop scripts for video content, influencer campaigns, and brand storytelling initiatives.
- Maintain a consistent brand voice and messaging across all communication channels, ensuring alignment with brand guidelines and tone.
- Work closely with designers, marketers, and product teams to integrate copy seamlessly with visual assets for maximum impact.
- Edit, proofread, and refine content for grammar, clarity, brand tone, and engagement—ensuring all content is polished and persuasive.
- Stay updated with industry trends, competitor messaging, and customer behavior to continuously improve content quality and relevance.
Requirements
- 2–4 years of proven copywriting experience, preferably with a digital agency, D2C brand, or e-commerce business.
- A strong portfolio that demonstrates versatility in content formats—ranging from product descriptions and digital ads to social posts and campaign narratives.
- Impeccable command of English—excellent grammar, storytelling ability, and vocabulary.
- Experience writing for both short-form (headlines, CTAs, social copy) and long-form content (blogs, product pages, newsletters).
- Familiarity with SEO principles and experience in keyword research and optimization.
- Strong time management skills and ability to juggle multiple projects in a fast-paced, deadline-driven environment.
Preferred Qualifications
- Experience writing for wellness, beauty, health, lifestyle, or consumer product categories.
- Understanding of online customer behavior and how to write copy that converts, especially in a mobile-first e-commerce environment.
- Basic knowledge of content performance metrics and how to interpret feedback/data for content optimization.
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