Adobe Analytics Campaign-Specialist

4 weeks ago

Bengaluru, India LTIMindtree Full time

Location: Bangalore(Hybrid)

Years of experience:- 5 to 8 years


Primary skill set: Adobe Analytics, Adobe Launch, Adobe Target

Secondary Skills: Google Analytics, GTM, TMS (Ensighten, Tealium), PowerBI, Tableau/ Qliksense (Good to have), Advanced Excel


• Work as a Senior Adobe Analytics Implementation and Reporting specialist and utilize your skills and experience in Implementing End-to-End Solutions Adobe

Analytics Solutions for Clients.

• Use of Adobe Launch/DTM/Tealium TMS to deploy measurement strategies and creating effective reporting dashboards in AA workspace which provide

meaningful insights to customer.

• Own the end-to-end Implementation of Analytics solution

• Manage the entire team activities and own the deliverables

• Manage the implementation and administration of tools, e.g. Adobe Analytics,Adobe Launch, and Tealium IQ

• Perform Adobe Analytics, Launch and Target Admin level activities – Report suites setup, Data configuration and collection setup, Data warehouse and data

feeds setup

• Data Layer Implementation experience based on W3C CEDDL recommendations

as well as EDDL

• Create SDR and BRD references - implementation plan, design data layer and estimates for new and existing clients in the territory you will cover

• Understand the underlying implementation principles needed for proper customer journey data in Adobe Analytics

• Audit the existing Analytics strategy and fine tune implementation as needed

• Coordinate with stakeholders and write clear requirements for implementation.

• Plan and execute to deliver Adobe Analytics projects on time and on budget

• Contribute in making Digital Marketing/Analytics strategy, including web site strategy and utilization of Digital Analytics Tool like Adobe Analytics

• Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements

• Act as an SME and key technical support for internal users of Tag Management System and Digital Analytics Platform, troubleshooting and dealing with Vendor

Support teams when required

• Support client's developers and third parties throughout the implementation process for smooth and collaborative execution


Good To Have

• Mobile app tagging and tracking experience with App measurement Solution like Kochava, Appsflyer, adjust etc…

• Domain knowledge of various industries such as Banking, Retail, ecommerce etc.

• Understanding or knowledge on Data regulations & consent-based marketing like GDPR, CCPA

• Design and develop reports by using tableau/Power BI or Excel dashboards as per business requirements

• Collect, organize and analyze large data sets and use BI methodologies to transform them into meaningful dashboards for the client

• Adobe Analytics certification

• Client facing experience and effective communication'



Skills


Adobe Analytics - Campaign

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