Senior Brand Manager | Insurtech Platform
6 hours ago
Location: Mumbai
Experience: 9 - 13 years
Notice Period: Immediate to 60 days
Industry: B2C and startups
Team handling - Yes
Join one of India's largest and most innovative fintech companies. Since 2015, we have been empowering customers to make informed decisions in insurance and financial products like mutual funds and credit cards. Our extensive network of trained advisors ensures a seamless experience for our users.
Key Objectives:
- Understand consumer behavior to drive brand strategies.
- Enhance brand image, market share, and perception.
- Plan and optimize media budgets, track KPIs, and improve ROI.
- Collaborate with cross-functional teams (sales, marketing, product, etc.) to execute impactful campaigns.
Key Responsibilities:
- Boost brand awareness (TOM & total awareness) and reputation.
- Conduct market research to identify growth opportunities.
- Develop brand communication strategies and manage vendor negotiations.
- Measure campaign performance and refine strategies.
- Innovate and implement brand growth initiatives.
Skills and Qualifications:
Required:
- 8+ years in brand management or related roles.
- Proficiency in marketing trends and analytical tools.
- Strong English communication skills (written and verbal).
Preferred:
- MBA in marketing, business, communications, or related fields.
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