SocialPilot - Paid Marketing Specialist
3 weeks ago
Job Overview:
- We are seeking a results-driven and analytical Paid Marketing Specialist to join our dynamic marketing team.
- In this role, you will be responsible for managing and optimizing paid advertising campaigns across various platforms, primarily Google Ads and Bing Ads.
- You will gain hands-on experience in all facets of paid advertising, from campaign creation and optimization to data analysis and reporting.
- This position offers an excellent opportunity to grow your expertise in digital marketing, particularly within the SaaS and tech industry, and contribute to the success of our marketing initiatives.
Key Responsibilities:
Campaign Management:
- Develop, launch, and manage paid advertising campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Continuously optimize campaigns to maximize ROI and achieve key performance indicators (KPIs).
- Conduct keyword research, ad copywriting, and audience targeting to ensure effective campaign performance.
Analytics & Tracking:
- Utilize Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools to track and analyze campaign performance.
- Generate comprehensive reports and provide actionable insights to improve campaign results and inform strategic decisions.
- Monitor and analyze website traffic, conversion rates, and other relevant Collaborate closely with cross-functional teams, including design, content, and product teams, to ensure seamless execution and launch of marketing campaigns.
- Communicate effectively with stakeholders to provide updates on campaign performance and progress.
A/B Testing & Optimization:
- Analyze campaign performance data to identify areas for improvement.
- Design and implement A/B tests to optimize ad creatives, landing pages, and other campaign elements.
- Utilize data-driven insights to continuously improve campaign outcomes.
Budget Management:
- Manage and allocate advertising budgets effectively to drive performance and maximize ROI.
- Monitor campaign spend and adjust budgets as needed to achieve cost-per-lead (CPL) targets.
- Provide reporting on budget spend, and campaign performance.
Training & Development:
- Participate in in-depth training on marketing platforms, tools (GA4, GTM), and industry best practices to enhance your skills and knowledge.
What You're Like:
Passion for Digital Marketing:
- A strong passion for digital marketing, particularly paid advertising within the SaaS and tech industry.
Analytical Skills:
- Strong analytical skills with the ability to track, measure, and optimize campaign performance based on data-driven insights.
Communication Skills:
- Excellent written and verbal communication skills.
Experience:
- 1-3 years of hands-on experience managing paid advertising campaigns, ideally for SaaS products.
Tools:
- Experience with tools such as Clarity, VWO, and Ahrefs for A/B testing and competitive analysis is a plus, but not mandatory.
Skills Required:
- Proficiency in Google Ads and Bing Ads platforms.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong understanding of paid advertising metrics and KPIs.
- Ability to analyze data and generate actionable insights.
- Excellent organizational and time-management skills.
- Ability to work independently and as part of a team.
Preferred Skills:
- Experience with Clarity, VWO, and Ahrefs.
- Knowledge of other paid advertising platforms (e.g., LinkedIn Ads, Facebook Ads).
- Understanding of SEO and content marketing principles.
-
Paid Marketing Specialist
1 week ago
Ahmedabad, Gujarat, India SocialPilot Full timeWe are seeking a results-driven Paid Marketing Associate to manage and optimize paid advertising campaigns across multiple platforms.This role requires a deep understanding of SaaS marketing, Google Ads, Bing Ads, and other performance marketing channels.The successful candidate will have hands-on experience in data analysis, campaign management, and...
-
Paid Marketing Associate
3 weeks ago
Ahmedabad, Gujarat, India SocialPilot Full timeWe are seeking a results-driven Paid Marketing Associate to manage and optimize paid advertising campaigns across multiple platforms. This role requires a deep understanding of SaaS marketing, Google Ads, Bing Ads, and other performance marketing channels. The successful candidate will have hands-on experience in data analysis, campaign management, and...
-
Digital Marketing Specialist
2 weeks ago
Ahmedabad, Gujarat, India SocialPilot Full timeSocialPilot is looking for a Digital Marketing Specialist to join our team. You will play a crucial role in optimizing our website and digital assets to improve search engine rankings and increase organic traffic. You will work closely with the content, design, and web tech teams to ensure that SEO best practices are integrated into our overall marketing...
-
Digital Marketing Specialist
1 week ago
Ahmedabad, Gujarat, India SocialPilot Full timeSocialPilot is looking for a Digital Marketing Specialist to join our team.You will play a crucial role in optimizing our website and digital assets to improve search engine rankings and increase organic traffic.You will work closely with the content, design, and web tech teams to ensure that SEO best practices are integrated into our overall marketing...
-
Digital Marketing Specialist
3 days ago
Ahmedabad, Gujarat, India SocialPilot Full timeSocialPilot is looking for a Digital Marketing Specialist to join our team. You will play a crucial role in optimizing our website and digital assets to improve search engine rankings and increase organic traffic. You will work closely with the content, design, and web tech teams to ensure that SEO best practices are integrated into our overall marketing...
-
Technologies - Paid Marketing Specialist
3 weeks ago
Ahmedabad, Gujarat, India SocialPilot Full time- We are seeking a highly motivated and data-driven Paid Marketing Specialist to join our growing marketing team.- In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various channels, including Google Ads, social media (Facebook, Instagram, LinkedIn, etc. ), and other relevant platforms.- You will...
-
Technologies - Paid Marketing Specialist
2 weeks ago
Ahmedabad, Gujarat, India SocialPilot Full time- We are seeking a highly motivated and data-driven Paid Marketing Specialist to join our growing marketing team.- In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various channels, including Google Ads, social media (Facebook, Instagram, LinkedIn, etc. ), and other relevant platforms.- You will...
-
Digital Marketing Strategist
10 hours ago
Ahmedabad, Gujarat, India SocialPilot Full timeAbout the Role:SocialPilot is a high-growth B2B SaaS company seeking a skilled Digital Marketing Analyst to join its team. In this role, you will be responsible for building meaningful products in the MarTech space that customers love. As part of a highly collaborative group of creative problem solvers, you will work with cross-functional product teams to...
-
Marketing Data Specialist
2 hours ago
Ahmedabad, Gujarat, India SocialPilot Full timeAbout the Job:SocialPilot is seeking an experienced Digital Marketing Analyst to join its team. In this role, you will be responsible for developing and executing data-driven marketing strategies to drive business growth. You will analyze market trends, optimize campaigns, and provide data-driven insights to stakeholders. As part of a collaborative and...
-
Digital Marketing Expert
2 days ago
Ahmedabad, Gujarat, India SocialPilot Full timeCompany OverviewSocialPilot is a high-growth, bootstrapped B2B SaaS company that empowers marketing agencies and SMBs to manage their social media publishing, analytics, and engagement. Our platform has helped over 13,500+ businesses across the globe publish 5 billion+ social media posts.
-
Digital Marketing Analyst
7 days ago
Ahmedabad, Gujarat, India SocialPilot Full timeSocialPilot is looking for a Digital Marketing Analyst to join our team.You will build meaningful SaaS products in the Martech space that the customers love.You will be part of a highly collaborative group of creative problem solvers passionate about innovation.In this role, you will collaborate with cross-functional product teams, including UX and UI...
-
Digital Marketing Analyst
2 days ago
Ahmedabad, Gujarat, India SocialPilot Full timeJob DescriptionSocialPilot is looking for a Digital Marketing Analyst to join our team. You will build meaningful SaaS products in the MarTech space that the customers love. You will be part of a highly collaborative group of creative problem solvers passionate about innovation. In this role, you will collaborate with cross-functional product teams,...
-
Copywriter
1 week ago
Ahmedabad, Gujarat, India SocialPilot Full timeAt SocialPilot, we are scouting for a bright and hungry Copywriter with excellent writing and research skills.As a creative team member, our copywriter will write and edit copy for multiple product marketing projects (including website, newsletters, advertisements, emails, videos, and social media channels), working closely with the marketing and design...
-
Customer Experience Specialist
1 day ago
Ahmedabad, Gujarat, India SocialPilot Full time**Company Overview**SocialPilot is a high-growth B2B SaaS company that empowers marketing agencies and SMBs to manage their social media publishing, analytics, and engagement.We're passionate about creating innovative solutions that help our customers achieve success.
-
SocialPilot - Specialist - Digital Marketing
3 weeks ago
Ahmedabad, Gujarat, India SocialPilot Solutions LLP Full timeJob is looking for a Digital Marketing Specialist to join our team. You will play a crucial role in optimizing our website and digital assets to improve search engine rankings and increase organic traffic. You will work closely with the content, design, and web tech teams to ensure that SEO best practices are integrated into our overall marketing strategy....
-
SocialPilot - Specialist - Digital Marketing
2 weeks ago
Ahmedabad, Gujarat, India SocialPilot Solutions LLP Full timeJob is looking for a Digital Marketing Specialist to join our team. You will play a crucial role in optimizing our website and digital assets to improve search engine rankings and increase organic traffic. You will work closely with the content, design, and web tech teams to ensure that SEO best practices are integrated into our overall marketing strategy....
-
Digital Design Strategist
3 days ago
Ahmedabad, Gujarat, India SocialPilot Full time**Job Description**SocialPilot is seeking a talented User Interface Designer to join our team. As a UI designer at SocialPilot, you will play a crucial role in creating intuitive and visually appealing designs that drive user engagement and conversion.Your Responsibilities- Design and enhance marketing websites, landing pages, and digital assets with a...
-
SocialPilot Technologies
3 weeks ago
Ahmedabad, Gujarat, India Social Pilot Full timeSocial Pilot is seeking a talented HR Manager to join our dynamic team. In this role, you will contribute to building impactful SaaS products in the Martech space that resonate with our customers. You will work within a highly collaborative environment alongside cross-functional teams, including UX and UI designers, product managers, engineers, customer...
-
SocialPilot Technologies
4 weeks ago
Ahmedabad, Gujarat, India Social Pilot Full timeSocial Pilot is seeking a talented HR Manager to join our dynamic team. In this role, you will contribute to building impactful SaaS products in the Martech space that resonate with our customers. You will work within a highly collaborative environment alongside cross-functional teams, including UX and UI designers, product managers, engineers, customer...
-
Customer Support Specialist
2 days ago
Ahmedabad, Gujarat, India SocialPilot Full timeCompany OverviewSocialPilot is a leading provider of social media management solutions. We empower over 12,000 agencies and small businesses to manage their social media presence, analytics, and engagement while collaborating with their teams and clients.