Executive - YouTube Operations (Bengali)- Contractual role

2 weeks ago

Mumbai, India ZEE5 Full time

About ZEE5

ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India & global markets. With a line-up of top-rated shows of India across 12 languages, ZEE5 provides access to best TV shows and Top Bollywood blockbusters, apart from 100,000+ hours of network content. We are on a

mission to create India's top 2 OTT brand and the next big rise at the content hub in internal markets


Position Overview:

We are looking for a passionate and organized YouTube Channel Manager to join our team and help us grow Zee Bengali Presence on the YouTube platform. S/He will be responsible for all aspects of channel management, from strategy and content planning to optimization and community engagement to Collaborating with Agency on daily basis to execute work.


What You’ll Do:

Develop and implement a comprehensive YouTube channel strategy aligned with overall business goals.

Competitor Analysis research and optimize Zee Bengali channel Strategy accordingly with regards to video titles, descriptions, and tags etc..

Create Road Map to build strong engagement on Zee Bengali with NON fiction content accurately reflect video content.

Ability to execute work as per schedule with internal and external agencies , along with tracking on upload videos according to a consistent posting calendar.

Analyze channel performance using YouTube Analytics and identify areas for improvement , with proven strategies.

Engage with viewers by creative inputs with regards to content.

Stay up-to-date on YouTube trends and best practices.

Collaborate with content creators (if required) to ensure repackaged video improve quality and alignment with channel goals.

Work closely with Agencies on daily basis to scale revenue MOM.

Generate reports on channel performance and present findings to stakeholders


Who You Are:

Bachelor's degree in Marketing, Communications, Media, or a related field.

Minimum 2+ years of experience in YouTube channel management or a similar digital marketing role.

Proven track record of growing a YouTube channel and achieving channel goals (views, subscribers, engagement, revenue).

Strong understanding of YouTube SEO and optimization best practices.

Excellent written and verbal communication skills.

Ability to work independently and manage multiple projects simultaneously.

Highly organized and detail-oriented with a strong work ethic.

Passionate about Zee Bengali and the power of YouTube.

S/He Must :- Read / Write / Speak Bengali – English Mandatory .


Bonus Points

Knowledge of video analytics tools beyond YouTube Analytics.

Experience in Microsoft Excell , PPT.

A strong understanding of Copyright.

YouTube Certification is must

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