Campaign Analyst

Dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Job Summary: We are seeking a highly skilled and motivated Campaign Analyst/Developer to join our team in Pune. The ideal candidate will have a strong background in CleverTap campaign development and strategy, with a focus on the BFSI sector. This role involves developing and managing marketing campaigns, analyzing performance data, and collaborating with various teams to drive successful outcomes.

Key Responsibilities:

• Develop and implement marketing campaigns using CleverTap and other marketing automation tools.
• Strategize and execute campaigns to optimize customer engagement and retention.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Collaborate with Client POCs, Marketing team to align campaign strategies with business goals.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and present findings to stakeholders.
• Conduct A/B testing and other experiments to refine campaign tactics and messaging.
• Provide training and support to team members on the use of marketing tools and platforms.
• Stay updated with industry trends and best practices in marketing automation and data analytics.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Computer Science, or a related field.
• Minimum of 2 years’ experience in marketing operations, campaign management, or a similar role.
• Proficiency in CleverTap campaign development and strategy.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Creative problem-solving skills and a proactive approach to project management.
• Familiarity with Excel, and other data management tools is a plus.
• Industry experience in BFSI is preferred.

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming, you.

Sound exactly like the sort of role for you? Apply now