Senior Copywriter

3 days ago


New Delhi, India Mad About Digital (M.A.D) Full time

About MAD:At MAD, we're more than a digital agency – we're a creative collective blending design and storytelling to craft scroll-stopping, thumb-pausing brand moments. Our team works across industries, turning briefs into bold, strategic campaigns that don't just look good — they perform.Location: Koramangala, Bangalore (Hybrid)Experience: 4 to 6 yearsCTC: ₹6.5 LPA - ₹8.2 LPABenefits at MAD:We've worked hard to foster a flexible and employee-friendly culture. Here are some policies we're proud to offer:Hybrid Working Model: We work in the office on Tuesdays, Wednesdays, and Fridays. Mondays and Thursdays are remote, but you're welcome to come in if you prefer.Medical Insurance: Health Insurance and accident coverage for all.Paid Extended Medical Leave: We recognise that there may be times when you can't come to the office due to medical reasons. Rest assured, your sick leave will remain intact.Annual Reset Leave: Every year end we make sure we give you time off before a new year comes in, these are usually 5-7 days at the end of the year.Extended Work from Home: Many of us at MAD come from all over the country, and when it's time to head home, we embrace the flexibility to work from wherever suits you bestCompensatory Offs: If you work beyond regular hours, you'll receive compensatory time off and reimbursement for travel and meals.Role SummaryWe're looking for a Senior Copywriter who can take ownership of brand voice, drive content strategies and mentor younger talent - all while delivering punchy and purposeful content. You'll lead campaigns, brainstorm and bring copy to life across platforms, from Instagram carousels to pitch decks.Key Responsibilities:- Lead end-to-end content strategy and execution across digital campaigns. - Translate briefs into creative gold — understanding TG, tone, brand personality and goals. - Mentor and guide junior copywriters; review content and provide constructive feedback. - Plan, write and execute monthly content calendars across platforms. - Work closely with the design and strategy teams to create cohesive campaigns. - Brainstorm and contribute to pitch ideas and brand campaigns. - Create platform-specific copy for Instagram, LinkedIn, X, Facebook, etc. - Write in real-time for trending content and moment marketing. - Stay updated on platform updates, content trends and pop culture moments. - Represent MAD's tone of voice — bold, witty, intentional and never boring.Skills & Qualifications:- 4 to 6 years of copywriting experience in digital marketing or advertising. - Hands-on with content strategy, campaign ideation and copy across formats. - Experience leading content for brands across sectors. - Proficient in editing, quality checking and mentoring junior writers. - Excellent command of English — grammar, tone, wit and storytelling. - Strong understanding of platform trends and how they influence content. - Bonus: killer one-liners, puns that land and a sixth sense for virality.


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