MediaMint - Social Media Campaign Manager

Description: What to expect at MediaMint? We love people who define their surroundings and who are constantly looking to learn new things. We value honesty and integrity above all. We love people who are honest, self-aware, and intent on bettering themselves each day. If you love growth - professional and personal, then MediaMint is most likely the place for you What do we do? MediaMint is an AI-powered Revenue Operations services company dedicated to accelerating innovation and revenue growth for platforms and publishers worldwide. Our mission is to enhance operational efficiency, scalability, customer satisfaction, and data-driven insights through advanced technology, automation, and AI, capabilities. We serve industry leaders across AdTech, Consumer, CTV, Publishing, and Retail.Job Description: - We are seeking a highly skilled and passionate Social Media Campaign Manager who brings a data-driven mindset and a deep understanding of paid social platforms. The ideal candidate is a social media enthusiast with proven experience in planning, executing, and optimizing large-scale campaigns across Meta Ads, YouTube Ads, LinkedIn, Twitter, Pinterest, Snapchat, and other emerging platforms. - You will be responsible for managing multiple client accounts, developing strategic media plans, improving campaign efficiency, and delivering measurable results. This role requires a mix of strategic thinking, hands-on execution, analytical expertise, and strong collaboration with internal teams. Management & Plan, set up, monitor, and optimize campaigns across key social media platforms. - Build media plans aligned with client goals and platform best practices. Conduct: - Account audits - Pixel audits - Audience audits - Troubleshoot issues related to campaign setup, pixel implementation, tracking, and performance. - Manage 1213 client accounts simultaneously, including monthly budgets exceeding $35K. Analytics & Reporting: - Measure campaign success using platform metrics and analytics tools. - Prepare regular performance reports with insights and optimization recommendations. - Analyze campaign data to identify trends, gaps, and opportunities for improvement. Collaboration & Client Work closely with internal team members across strategy, creative, and analytics to meet client objectives. - Participate in discussions around audience strategy, creative requirements, and full-funnel campaign approaches. - Stay updated with the latest trends, platform updates, and best practices in the social media advertising ecosystem. www.mediamint.com Required Proficiencies: - Strong passion and understanding of social media platforms and performance marketing. Hands-on experience with: - Image/Video Ads - Carousel Ads - Dynamic Ads - Catalog/Sales Ads - Ability to build and manage full-funnel campaign strategies (TOF, MOF, BOF). - Experience running catalog or shopping campaigns, including creating and managing feed/catalog setups. - Knowledge of running App Install campaigns is a plus. - Creative problem-solving skills with the ability to troubleshoot campaign and tracking issues. - Strong attention to detail and ability to multitask in a fast-paced, deadline-driven environment. Qualifications: - 4+ years of experience managing paid social media campaigns across Meta, YouTube, LinkedIn, Twitter, Snapchat, Pinterest, Reddit, and other platforms. - Proficiency in MS Excel, PowerPoint, and Word. - Experience analyzing websites and campaign performance using analytics tools such as Google Analytics, platform dashboards, and other reporting tools.About MediaMint MediaMint is a global professional services firm specializing in digital marketing and consulting. We work with a broad spectrum of clients - from Fortune 500 to start-ups. Our mission is to provide strategic, operational and technical support that drives performance and delivers outstanding results for our clients. Our vision is to be the transformative operating partner for media and technology companies worldwide. We currently have 7 offices. Our headquarters is in Hyderabad and it is our main delivery and operations center. Our other offices are in San Francisco, New York, Spain, Canada, Mexico, Krakow (Poland) and Ilorin(Nigeria). MediaMint currently employs more than 3000+ dedicated professionals. (ref:iimjobs.com)