Digital Marketing Manager
1 week ago
The ideal candidate will be responsible for growing revenue through digital media through designing and
executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across
multiple channels.
- Relevant experience with a brand that sells physical goods via online and retail channels.
- Experience in managing teams and handling customer interactions
- Effective decision making skills
- Good communication (Verbal, written & presentation) skills
Responsibilities
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders
- Responsible for brand development, customer acquisition and retention
- Envision the marketing strategy and execute. Share key insights based on market trends
- Manage promotions, discounts
- Suggest improvements to existing products and ideas for new products to continually stay ahead of the competition
- Define pricing strategy.
- Campaigns: strategize, develop, implement and analyze performance of campaigns
- Awareness:
- Mix marketing and sales techniques to raise awareness of product and drive inquiries
- Develop creative promotions to entice potential customers
- Drive online sales:
- Deep understanding of online sales and cart abandonment
- Understand the online sales cycle, how to motivate and drive customers
Qualifications
- Bachelor's degree or equivalent
- Experience with SEO and SEM
- Strong written, verbal and collaboration skills
Desired Skills & Experience
The candidate is expected to work with existing team members and/or create his own team. We are looking for a motivated individual who is self-driven and a decision maker. You must be willing to “roll up your sleeves” to get the job done. You must be able to multitask.
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