Public Relations Account Director

4 weeks ago

Mumbai, Maharashtra, India Concept Public Relations Full time

We are looking for a PR Account Director for our BFSI sector for our Mumbai branch.

Job Title: Account Director PR (BFSI Sector).

Location: Mumbai.

Experience: 8+ years in Public Relations, with a strong focus on BFSI (Banking, Financial Services, Insurance).

Employment Type: Full-time.

About the Role:

We are seeking a dynamic and strategic Account Director with deep experience in the BFSI sector to lead and manage high-profile PR accounts.

The ideal candidate will bring a strong network of media contacts, an in-depth understanding of financial services, and the ability to craft compelling narratives that influence public perception and stakeholder trust.

Key Leadership:

- Act as the senior point of contact for key BFSI clients, ensuring delivery of strategic counsel, high-impact campaigns, and measurable results.

Strategy & Planning:

- Develop and implement integrated PR strategies aligned with client objectives in the BFSI domain including IPOs, quarterly results, fintech launches, insurance campaigns, investor relations, etc.

Media Relations:

- Build and maintain strong relationships with top-tier business and financial journalists across national and regional platforms.

- Pitch stories and manage media interactions effectively.

Content Development:

- Oversee the creation of high-quality content including press releases, op-eds, keynote speeches, Q&A briefs, crisis communication responses, and more.

Team & Budget Management:

- Lead and mentor a team of executives and managers.

- Plan and manage account budgets and ensure timely delivery.

Crisis & Reputation Management:

- Provide strategic counsel during sensitive or high-impact issues affecting BFSI clients reputation or Proven track record (8+ years) of managing BFSI accounts in a reputed PR consultancy or corporate communications role.

- Strong understanding of the BFSI ecosystem, regulatory environment, and capital markets.

- Excellent media contacts in the financial and business journalism space.

- Exceptional verbal and written communication skills.

- Ability to manage multiple clients, deadlines, and team members simultaneously.

- A proactive, client-focused approach with strong presentation and negotiation skills.

(ref:iimjobs.com)

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