Influencer Marketing Specialist

7 days ago

Gurugram, India HealthKart Full time

Company Profile:

Picture progress, picture MuscleBlaze. Being the trailblazers of authenticity and iconicity within the field of Indian sports nutrition, MuscleBlaze is leading the way with its innovative products and powerful corporate offerings. Being a marketing-driven brand, it has successfully tapped into the potential of the Indian fitness community by collaborating with a multitude of fitness enthusiasts, athletes, and lifestyle influencers championing MB products across social media. Iconic campaigns like "Tum Nahi Samjhoge" and "Ziddi Hoon Main" have helped the brand amass a massive ever-growing following of over 500k on IG and more than million followers on YouTube, consolidating a solid social media presence. MuscleBlaze is not just another brand; it's a marketing powerhouse that excels by blending innovation with influencer appeal


Role & Responsibilities:

· Device and execute end-to-end Influencer Marketing strategy for the brand (Muscle Blaze)

· Grow the athlete portfolio of the brand

· Identify, build and maintain a working relationship with repertoire of Influencers

· Design and execute campaigns with influencers around calendared fitness events

· Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media

· Work on a business model to work with the influencers to optimize the results through the association on a long term basis


Required Skills/Background

  1. Good negotiation skills to ensure maximum ROI for the budgets
  2. Should have worked with a mix set of influencers – Category A+, A, B, Micro
  3. Understand nuances of working with influencers on different platforms – Youtube, Instagram
  4. Should have 0-2 years of experience in Influencer Marketing
  5. Should have keen interest in Fitness or any Sports Activity
  6. Excellent communication skills
  7. Bachelor's/PG in marketing.


Good to have skills

  • Interest in fitness
  • Social media reputation management
  • Experience with knowledge of short form video platforms such as You Tube, Instagram
  • Project Management skills

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