Veranda Learning
2 weeks ago
Manager- Alumni Loyalty & Rewards Description of Role :
Veranda group of companies has over 2.5 million student alumni base and its growing exponentially. As an Alumni Loyalty and Rewards Program Manager, you will play a crucial role in keeping those alumni engaged with Veranda brand by having a continuous flow of loyalty campaigning and programs for their engagement and over alumni lifetime, generate value for the group companies through referral, cross sell, up sell.
Location: Chennai
Responsibilities :
- Ensure max students are registered for our Alumni Loyalty program VPrivilege
- Continuously engage the members through offers
- Identify partners and benefit programs - For example, Continuously Tie-up with theatres for tickets, restaurants, for food, Amazon/Flipkart etc.
- Identify at least 1 offer per week
- Ensure that all members are covered through at least 1 campaign per month
- Commit conversion for the companies across the group
- Measure effectiveness of campaigns and make corrections as and when required
- Experience in CRM database management would be a Bachelor's degree in Business Administration, Master's degree is a plus.
- Proven experience in running high intensity Customer Loyalty programs.
- Strong project management and organizational skills.
- Excellent interpersonal and communication skills.
- Ability to analyse data and measure the impact of CRM/Alumni Relations initiatives.
- Demonstrated ability to build and maintain relationships with diverse stakeholders.
- Passion for Customer Loyalty and similar Programs.
- Strategic thinker with a results-oriented mindset.
- Collaborative team player with strong leadership skills. (ref:iimjobs.com)
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