Veranda Learning

2 weeks ago


Chennai, India Veranda Learning Solutions Ltd Full time

Manager- Alumni Loyalty & Rewards Description of Role :


Veranda group of companies has over 2.5 million student alumni base and its growing exponentially. As an Alumni Loyalty and Rewards Program Manager, you will play a crucial role in keeping those alumni engaged with Veranda brand by having a continuous flow of loyalty campaigning and programs for their engagement and over alumni lifetime, generate value for the group companies through referral, cross sell, up sell.

Location: Chennai

Responsibilities :

- Ensure max students are registered for our Alumni Loyalty program VPrivilege

- Continuously engage the members through offers

- Identify partners and benefit programs - For example, Continuously Tie-up with theatres for tickets, restaurants, for food, Amazon/Flipkart etc.

- Identify at least 1 offer per week

- Ensure that all members are covered through at least 1 campaign per month

- Commit conversion for the companies across the group

- Measure effectiveness of campaigns and make corrections as and when required

- Experience in CRM database management would be a Bachelor's degree in Business Administration, Master's degree is a plus.

- Proven experience in running high intensity Customer Loyalty programs.

- Strong project management and organizational skills.

- Excellent interpersonal and communication skills.

- Ability to analyse data and measure the impact of CRM/Alumni Relations initiatives.

- Demonstrated ability to build and maintain relationships with diverse stakeholders.

- Passion for Customer Loyalty and similar Programs.

- Strategic thinker with a results-oriented mindset.

- Collaborative team player with strong leadership skills.

(ref:iimjobs.com)
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